Guerlain reinvents Orchidée Impériale Black packaging with Ora Ïto
Le 25/11/2024
LVMH-owned Guerlain is rolling out a new version of its ultra-luxury, €1,480 Orchidée Impériale Black skincare in winter 2024. For the packaging, the brand called on Ora Ïto to put his stamp on the porcelain jar produced by Bernardaud.
French designer Ora Ïto, known for his futuristic work, was given carte blanche for the packaging of Guerlain’s latest addition to its Orchidée Impériale skincare franchise. For Orchidée Impériale Black, La Crème, Ïto took inspiration from the curves of the Black Orchid flower that is at the heart of the skincare formula. He imagined engraved lines for the matte black jar, with the aim of making it “lighter and more streamlined, and at the same time more intense”.
Ora Ïto gets carte blanche
The porcelain jar is made by hand by Bernardaud; the extreme finesse of the material and the regularity of the grooves proved a challenge. It required adjustments to the manufacturing process and rethinking the enameling stage, with Bernardaud developing, for the first time, a system to finely spray the black lacquer for it to settle evenly on the ridges before firing.
In another first, the jar refill is made of plant-based plastic that contains up to 40% porcelain debris.
Source : Formes de Luxe