‘Make a Mark’’ innovation!
2022/03/22
Co-launched by Avery Dennison, Estal and Leonhard Kurz at Luxe Pack Monaco.
The ‘Make a Mark’’ innovation incubator co-launched by AVERY DENNISON, ESTAL and LEONHARD KURZ at Luxe Pack Monaco was a success. Photo Avery Dennison.
Make a Mark is a three-year collaboration platform created to accelerate creative and technological innovation in wine and spirits packaging and provide brand owners with a preview of the future packaging design trends. The goal is to stimulate the designers’ creativity with a special focus on luxury and sustainability.
Without cost and technological constraints, eighteen of the best packaging design agencies on a global level have been challenged to push their creativity further and break new ground in packaging innovation.
The brief was to satisfy the brands’ double need to make the difference on the shelf by catching the consumer’s eye while respecting the environment.
The ‘Make a Mark’’ innovation incubator co-launched by AVERY DENNISON, ESTAL and LEONHARD KURZ at Luxe Pack Monaco was a success. Photo Avery Dennison
The resulting trailblazing design projects have then been developed by leaders in the luxury packaging supply chain like ESTAL for the glass bottles, Avery Dennison for the labeling materials, Kurz for the embellishments and many other key players in the industry like label printers, capsule and closures manufacturers.
“Make a Mark is not a design contest and the Make a Mark book is not a catalog featuring the current packaging design trends. It showcases the prototypes created by the industry pioneers leading the way towards a new era of wine and spirits packing design. Make a Mark is an ambitious project, which has engaged more than forty partners for many months in order to first create and then develop such futuristic packaging projects.” said Vladimir Tyulpin, Avery Dennison’s market segment leader – wine and spirits.
Stéphane Royère, director of the packaging and print business unit of Leonhard Kurz had the honor of presenting the Make a Mark Design Gallery to HSH Prince Albert II, who visited the booth. “His Highness greatly appreciated our project, but the next edition of Make a Mark will be even more ambitious. We have already been working on the 2022’s edition to develop some new ideas that will increase the interest of those brands that wish to invest in their products’ packaging to make a difference on the shelf while decreasing the packaging impact on the environment.”