Texen creates recycled PP cap for L’Oréal’s Biotherm


L’Oréal turned to French packaging specialist Texen for development of new a closure solution made of recycled PP.


Cosmetics giant L’Oréal tapped Texen’s packaging expertise to create a cap destined for Biotherm’s skincare line. In line with the brand’s Blue Beauty strategy – which claims recyclable, ocean-safe, sustainably sourced products – the cap is made of 100% recycled PP.

The cap is hot-stamped across its entire surface without overlap, while the brand’s logo has been created in reserve. Because of strong adherence of the decor, a protective varnish was not needed.


Source: https://www.luxepackaginginsight.com/article/texen-creates-recycled-pp-cap-for-l-oreal-s-biotherm.60592