Cosmogen relies on R&D to win over brands
2025/01/02
At the Luxe Pack trade show held in Monaco from September 30 to October 2, 2024, Cosmogen, a French company specializing in application solutions for cosmetics, unveiled its new products. Innovation was the main theme.
“Our 2024 sales will be at least 15 % higher than in 2023. This is a superb performance, both in terms of our growth and in relation to a market that is rather sluggish.stresses Priscille Allais, CEO of Cosmogen. These results are due to innovation. The main products driving our growth this year are patented products.”
Based on five major themes – “cryotherapy”, “surgery like”, “makeup artist”, “candy bar” and “holistic beauty” – the numerous launches unveiled at Luxe Pack Monaco bear witness to the company’s dynamism.
Looking for a cool effect
“The effect of cold on the skin is very popular with consumers, because the effect and the feeling are immediate, explains Maud Lelièvre, Marketing and Communications Manager. This applies not only to skincare products, but also to hybrid skincare and make-up formulas, where the cold effect provides the care and freshness we expect from these formulas. For example, we have developed Fresh Bottle: a small bottle containing a formula with a stainless steel applicator dipped directly into the formula”.
Fresh Boottle is a transparent PET bottle with a stainless steel “dip in” applicator designed for application and massage. The applicator is available in five shapes and textures (Swirl, Mirror, Ribbed, V-Shape, Honey) to target different areas of the face and neck. According to its designers, the immediate cooling effect decongests, tones and firms the skin.
Source : Industries Cosmétiques