Discover our 2023 conference program

A new generation is shaping the next iteration of luxury. From co-creation to AI-infused services, brands across categories are adapting to the ever-evolving consumer landscape. This session will explore key trends from Wunderman Thompson Intelligence and highlight macro shifts that are dictating the major trends influencing brand values, packaging and the luxury sector.

Artificial Intelligence is a constantly evolving technology. What are the capabilities of AI tools to date?
what role will this technology play in creative workflows, and what are the opportunities for packaging design?

Designers are taught to focus on end users, to put aside their own preferences and ideas. At our best designers develop deep empathy for the end user. Sadly, this is not always the case, we can find many examples where unconscious bias appears to be at work. Women are 73% more likely to suffer a serious injury in a car crash. Some design teams are all-male and historically have tested with crash test dummies that are based around the average male form. It is possible that the mostly white, male, wealthy design world has sub-consciously encoded and reinforced bias.

This talk outlines a vision for Inclusive Design: Include those traditionally excluded from the creative industry, leading to an explosion of creativity. Brands connecting with more consumers and driving significant business impact. Jeremy will outline Diageo’s approach to Inclusive Design and discuss opportunities for broader cross-industry collaboration.

Regenerative Procurement : Overcoming the unexpected, shaping the future by embedding ESG into Procurement”. As an interface with the supplier ecosystem, the procurement function is a major contributor to risk management and to meeting and exceeding ESG objectives. To achieve this, the procurement function’s operating model needs to evolve in order to integrate a systemic ESG performance approach, built with the supplier ecosystem and internal steakholders.

Hosted by Elvire REGNIER LUSSIER, Founder & Consultant, RGN-Advisory

Established in 1912, Champagne Telmont, which joined the Remy Cointreau group in 2020, is overturning industry codes and advocating minimalist packaging. As the ultimate packaging, the bottle is glorified. The label, both a means of communication and traceability, is now in the spotlight. Ludovic du Plessis, President of Maison Telmont, will share his vision and explain how CSR commitments are integrated into every stage of product development.

Hosted by Philippe JOURDAN, Founding Partner, Promise Consulting / Panel on the web

Environmental concerns continue to be on the rise and a new wave of brands are emerging who are not willing to compromise sustainability and desirability.
Driven by strong values and a desire to move away from what they see as “outdated models”, these creators are aiming for a profound change in consumption. From the design and conception of their products, to the sourcing of materials and suppliers, and well beyond right up to the end of the product’s life. With all these restraints, how do they successfully provide consumers with a premium and refined experience? What challenges have they overcome, and what limitations do they still face? The boundaries of tomorrow’s luxury are being reimagined. How do they define desirability within this new context and what commercial prospects do they expect?

Discover the major contemporary societal issues that will have the greatest impact on consumption and design.

Which consumer profiles will drive new behaviours and inspire decision-makers to build visionary strategies?
Which trends will impose new aesthetic and stylistic territories, and which ones should be monitored and anticipated? What will be the responses and applications for the luxury packaging market?

The decisive influence of design (of a product, an ad, a point of sale, etc.) on the perceptions and behaviors of a target audience has been amply demonstrated by scientific research. Drawing on methods from cognitive neuroscience, recent research has led to major insights into how multiple design elements influence consumer reactions at all levels: attention captured, emotions aroused, thoughts and beliefs evoked, sensory perceptions, purchasing behavior, etc. Based on the results of cutting-edge scientific studies carried out and centralized by ‘Mind Insights’, this presentation will show how various specific design elements can be used to automatically activate perceptions relating in particular to the concept of luxury/premium. It will offer an overview of these many fascinating and often unsuspected influencing phenomena, delivering valuable and exclusive insights (not available anywhere else) to shape consumer reactions in the luxury sector.

The home fragrance market, estimated at $13 billion by 2023, has experienced sustained growth since the pandemic. Creativity, design, innovation: the sector is changing. Scented candles account for over 50% of the market, but new consumer trends are developing. New geographic markets have also emerged, bringing new symbolism and new purchasing acts to this segment. What are home fragrance consumers looking for, and will the market boom in the wake of the health crisis continue? How can brands and suppliers meet CSR and regulatory challenges?

Hosted by Elodie SUET, Consultant & Founder,  ELODIE SUET CONSULTING

In this session Jo will discuss championing circular growth in your business, what the future of circularity looks like for packaging and how this will be at the forefront of consumers loyalty . Giving examples of measuring the impact of your product packaging. As consumers not only look at their efficacy concerns but also their environmental & how beauty packaging can support their unmet needs.

Switching towards sustainable packaging is becoming increasingly critical, driven by the tightening regulations in the United States, Europe, and China. These regulations underscore the urgent need to eliminate wasteful packaging practices and promote reuse and recycling. To successfully achieve this transformative shift, empowering packaging designers with precise and innovative tools, along with fostering collaboration among companies, is crucial. This session aims to delve into the current state of packaging, highlighting the regulatory developments in these regions, and emphasize the significance of ecodesign and collaboration as essential drivers in the journey towards sustainable packaging.

Hosted by Marcial Vargas, Global Science & Innovation Lead, QUANTIS

With the sustained growth in online sales of luxury goods, and the rise of environmental concerns, new regulations are emerging to limit the packaging used. As a result, brands are facing new constraints in terms of the strength, personalization and optimization of their packaging, while preserving a high-end shopping experience for their consumers. What regulations are already in force in other countries, and are still to come in Europe? What solutions are available to brands to combine e-commerce and eco-responsibility?

Hosted by Alissa DEMOREST, Print & digital editorial director, Formes de Luxe

Every year, the LUXE PACK in green awards celebrate the best sustainable packaging innovation in the world and best CSR initiative.

Hear the finalists’ pitches, selected from the 52 submissions reviewed by our experts this year. The winners of the two categories will be announced in the presence of the JURY MEMBERS.

Category 1 : Eco-conceived packaging solutions

Category 2 : CSR Initiatives

Hosted by Stéphanie GENDRON, Editrice du Pôle Luxe/Beauté, Formes de Luxe

Brands are expanding their high performance initiatives to rethink their creative process from the angle of environmental responsibility. Innovation in materials, refills, recyclability… What are the new methods being adopted, the challenges still to be met and the future of the sector? Our speakers will share the latest advances and initiatives.

Hosted by Eva Lagarde, CEO & Founder, RE-SOURCES

Limited editions, art editions or exceptional pieces are an opportunity for creative and technical dialogue between artists, brands and manufacturers. We will discuss the artistic strategies of brands and the technical challenges linked to industrialization, in the transcription of the artist’s artwork onto packaging.

This intersectoral round table will feature testimonials from Lancôme for the luxury cosmetics sector and Maison Pierre Hermé for haute pastry, with the participation of the Marianne Guely studio.

Hosted by Isabelle GAVALDA, Founder, SOMEXING ART AGENGY

Hosted by Claire DOMERGUE, Founder & Publishing Director, LUXUS PLUS

The future of packaging through the top innovations seen at the show this year.