Wednesday, September 2, 2026
Baralan rethinks glass airless packaging with DEA 2.0
A few months ago, Baralan unveiled DEA 2.0, a new generation of its glass airless packaging. This upgraded version now features a soda-lime glass bottle, selected both for its technical performance and its compatibility with existing recycling streams.
“This type of glass guarantees high performance and excellent compatibility with cosmetic formulations, while also being fully compatible with standard recycling streams, unlike borosilicate glass, which requires specific recycling channels,” explains Caroline Baranes, Sales Director at Baralan.
This development reflects the Italian group’s ambition to advance performance, design and circularity simultaneously.
An integrated industrial model serving brands
Now present in more than 60 countries, Baralan has over 300 employees, five production sites across Italy and the United States, eight sales offices and an extensive international network of warehouses.
This integrated organization enables the company to maintain tighter control over product quality while increasing flexibility and shortening time-to-market.
“This year, our priorities are to strengthen our manufacturing capabilities, expand our range of sustainable packaging solutions and continue supporting global beauty brands through integrated solutions combining Italian design, industrial expertise and environmental responsibility,” says Caroline Baranes.
An ambition naturally driven by innovation, which Baralan considers one of the key pillars of its development.
Innovation beyond novelty
For the company, however, innovation does not simply mean multiplying product launches.
“For us, innovation has never been about developing new products simply for the sake of novelty. It is about anticipating how the beauty industry is evolving and creating packaging solutions that combine performance, design and long-term responsibility,” explains Caroline Baranes.
This philosophy is also reflected in the company’s new 2026–2030 sustainability framework, entitled “Rethink.” It structures Baralan’s environmental strategy around three interconnected areas: the way products are designed, how the company operates, and the relationships it builds throughout the value chain.
DEA 2.0 is a tangible example of this approach. The system combines the premium appeal and compatibility of glass with the performance of airless packaging, while integrating circularity and end-of-life considerations from the design stage.
Rethinking the user experience as well
Beyond materials, Baralan is also continuing to explore new dispensing technologies and packaging concepts capable of improving both product use and the consumer experience.
At LUXE PACK New York, the company notably presented a new push-button application system, designed to optimize product evacuation and reduce residue. The technology was also developed to provide a high degree of flexibility across a wide range of cosmetic applications.
For Baralan, packaging innovation can therefore no longer be approached in isolation.
“Innovating today means looking at packaging as a whole: performance, aesthetics, ease of use, industrial feasibility and environmental impact must evolve together,” concludes Caroline Baranes.
This holistic approach sums up the company’s ambition: to make packaging not only an aesthetic and functional object, but a solution designed with its entire life cycle in mind.
Source: Full Beauty Suppliers