LUXE PACK in green

A pioneer in sustainable packaging, LUXE PACK has long understood that sustainability and environmental conservation are amongst consumers’ main concerns.

For 14 years, the LUXE PACK in green Awards have been highlighting and rewarding the best sustainable packaging innovations and responsible initiatives of our exhibitors.

In 2025, we are pursuing our efforts to make sustainable development an integral part of the show with the aim of becoming THE global barometer of eco-responsible packaging trends for luxury brands.

Category 1 : Eco-designed Packaging Innovation

This category rewards innovations that combine design, performance, and reduced environmental impact:

Ma Balise : RFID & NFC Label

When invisible technology serves the living. Our RFID & NFC labels are compostable, biodegradable, free from plastics and heavy metals, and recyclable with paper. No chemical etching. TUV & Dincerto certified, already tested in organic cosmetics. An innovation that preserves the luxury experience while respecting the planet. For elegant, responsible, and natural traceability, down to the finest details. Don’t be a polluter. Ma Balise, just green it!

Category 2 : CSR Initiative

This award recognises companies that drive impactful and holistic sustainability strategies throughout their value chain:

Amcor Beauty

CleanStream® mechanically processes domestically recovered household waste polypropylene into packaging for contact-sensitive applications. AI technology delivers high levels of polymer purity that can be included in greater percentages in all types of packs, particularly those which demand a high degree of aesthetics and/or functional performance, such as for beauty and personal care. The CleanStream® production facility has the capacity to recycle nearly 40% of all PP waste collected from domestic recycling bins in the UK, producing significantly lower carbon recycled plastic at scale.

Attend the Green 2025 Ceremony: The nominees will present their projects to the public and the jury during the LUXE Pack in green Ceremony in the Camille Blanc Conference Room – Atrium Hall, on Tuesday, September 30 at 4:45 p.m.

An exclusive event to discover live the most innovative and inspiring solutions of the 2025 edition.

Extend the experience at the show: All the products and initiatives competing this year will also be showcased at the LUXE PACK in green booth, at the heart of the Diaghilev Gallery. A unique opportunity to explore, compare, and discover the innovations and companies driving the industry throughout the show.

Aïcha DURET

Procurement Manager

LOUIS VUITTON

Edouard LE NORMAND

Purchasing Director

L'OCCITANE

Véronique LAPLANE

Director of Circularity and Innovation

CHRISTIAN DIOR PARFUMS

Arnaud LANCELOT

Director

WE DON'T NEED ROADS

Nicolas MONET

Packaging Director

GROUPE YVES ROCHER

Annabelle TRATAPEL

Director of Product Development and Marketing

LA ROSEE

Marine DUCAROUGE

Sustainable packaging & recycling manager

PERNOD RICARD

Stéphane BERNELAS

Purchasing Director Hennessy & Primary Packaging Moët Hennessy

MOET HENNESSY

Hélène VILLECROZE

Product Sustainability Lead

CHANEL

We would like to thank INFINITY GLOBAL, the official sustainable partner for LUXE PACK in Green.

INFINITY GLOBAL is a single source packaging solution for the world’s leading luxury brands, providing finely crafted, environmentally conscious packaging through a global supply chain network and centralized datasystem.

Dedicated conferences

Several round tables bring together personalities and players committed to this essential theme of eco-responsibility.

Programme des conférences

The Awards

Every year, the LUXE PACK in green Awards recognize the best sustainable packaging innovations in the world and best responsible initiative of exhibitors.

Hall of Fame

In Green exhibition

Discover all the sustainable packaging innovations entered in the competition (category 1). In 2024, 68 applications were examined by our jury!

A sustainable show

The organisation of trade fairs is by definition an ephemeral activity that consumes natural resources. All the LUXE PACK teams around the world are working to make their business increasingly eco-responsible, while maintaining the quality of their events.

Learn more