LUXE PACK Monaco 2026: the international platform where the future of luxury packaging takes shape
From September 28 to 30, 2026, LUXE PACK Monaco will bring together more than 380 exhibitors and over 9,000 professionals from around the world at the Grimaldi Forum. For nearly forty years, the event has been the must-attend gathering where premium and luxury brands meet the manufacturers shaping the packaging of tomorrow.
“In luxury packaging, everything starts with emotion. Even before the product itself, packaging is often what creates desire and tells the brand’s story. Our mission is to showcase the exceptional expertise of manufacturers from around the world and create the conditions for encounters that will lead to brands’ future projects,” explains Fabienne Germond, Director of LUXE PACK shows.
Since its creation in 1988, LUXE PACK Monaco has established itself as the leading meeting point for premium packaging manufacturers, designers, technology providers and major international brands across fragrance, cosmetics, wines & spirits, fashion and jewellery.
A 2026 edition focused on the quality of connections
With more than 54% international visitors, LUXE PACK Monaco confirms its position as a global platform for premium packaging. The exhibitor selection remains true to the show’s DNA: representing the full diversity of materials, professions and expertise, from innovative start-ups to major international groups.
This year’s edition introduces several new initiatives designed to accelerate connections between exhibitors and brands.
The new TOP BRANDS programme will enable visitors to plan meetings in advance using a digital tool, before taking part in pre-scheduled one-to-one meetings directly at the show.
Visitors will also be able to discover the new Learning Expeditions: expert-led themed tours focusing on Refill & Reuse, new materials and exceptional craftsmanship.
“We want to go even further in our role as a facilitator. The value of LUXE PACK Monaco lies not only in the number of visitors, but in the quality of the connections we create. Every new initiative is designed to help brands meet the partners most relevant to their projects,” adds Fabienne Germond.
Where the industry comes together to address its biggest challenges
At a time when the sector must respond to new European regulatory requirements, accelerate its environmental transition and meet consumers’ growing demand for increasingly personalised experiences, packaging is undergoing profound transformation.
For Fabienne Germond, these developments are redefining the role of the show.
“Luxury packaging now sits at the crossroads of several major challenges: regulation, technological innovation, personalisation, sustainability and the preservation of craftsmanship. These issues can no longer be addressed in isolation. They require an ongoing dialogue between manufacturers, designers and brands from the earliest stages of creation. This is precisely what LUXE PACK Monaco makes possible.”
The show will therefore bring together specialists in innovative materials, refill solutions and digital technologies, alongside artisans and manufacturers whose expertise helps preserve the exceptional skills for which luxury packaging is renowned.
Packaging: a new territory for brand expression
Another major development is the growing importance of premiumisation and limited editions.
“As the codes of luxury become more widely adopted, brands are looking for new ways to stand out. Packaging has become a true territory for expression: it creates emotion, reinforces exclusivity and extends the brand experience. At the same time, consumers expect responsible solutions without accepting the slightest compromise on aesthetics or perceived quality. This is the equation our industry now has to solve.”
An international vision of the future of packaging
Through its five shows held across Europe, the United States and Asia, LUXE PACK benefits from a global perspective on the transformations shaping the industry.
This international dimension will also be reflected in the 2026 conference programme, including an exclusive breakfast conference entitled “MADE IN – Rethinking the Luxury Packaging Value Chain”, bringing together international decision-makers and experts to discuss the economic, industrial and geopolitical shifts currently reshaping the sector.
“From Monaco, we observe market developments on a global scale. Our ambition is to provide the entire industry with a place where trends emerge, ideas are challenged and opportunities become tangible. It is this ability to bring together international stakeholders that has made LUXE PACK Monaco a unique event for nearly forty years.”
