Packaging reuse (refills, in-store refilling, and deposit-return systems) is beginning to emerge in the beauty and wine & spirits sectors, but it is still held back by limited real adoption. Luxury brands nevertheless have an opportunity: making refills more desirable and enhancing the consumer experience thanks to innovations from packaging suppliers.
For its new longevity cream, the Italian brand Vagheggi Phytocosmetici has chosen packaging equipped with a smart cap, supplied by Nuon Medical.
Cosmogen designs custom packaging for mini-format lipsticks from L’Oréal’s prestige brands, in line with consumer expectations—particularly those of Generation Z.
Labels are no longer limited to simple packaging elements: they are evolving toward greater individuality and interaction. As our in-depth analysis of the sector shows, new materials and innovative embellishment techniques are now bringing texture and tactile effects to the forefront.
Chivas Brothers, Pernod Ricard’s Scotch whisky division, unveils the second opus of The Glenlivet’s Eternal Collection. The launch is accompanied by a sculptural presentation featuring a glorifier sculpture designed by Fredrickson Stallard.
The Pure Trade Group presents the Biotherm Drop, a carefully designed bottle that combines innovation, reusability, and aesthetic excellence as part of a sustainable approach.
La marque de tequila de luxe Volcan de mi Tierra dévoile une édition d’exception proposée au prix de 2 900 dollars, présentée dans un écrin en marbre Bianco Carrara. Baptisée Colección La Gavilana I, cette création est produite en série strictement limitée à 1 774 exemplaires.
Knoll Packaging, TNT Group and Rissmann are expanding their portfolios with festive stock packaging solutions designed to deliver an engaging consumer experience while addressing sustainability requirements.
Several beauty and fragrance brands are focusing on distinctive, technical packaging. For its new lip balm, Horace selected Cosmogen’s 100% PCR PET stick with a black finish and selective varnish, following its earlier choice of the Tense Tube for its eye contour care.
Fortune Leaves, Crystal Edition marks Japanese high jeweler Mikimoto’s debut in the world of fragrance. Created by Lalique Group under a licensing agreement, this exceptional scent is limited to just ten pieces.
Building on the success of its mechanical massage roller, myBlend, the Clarins Group brand, partnered with Nuon Medical to develop a beauty-tech accessory incorporating microcurrents and vibration.
The Smilist selected Cosmogen’s Mini Squeeze’n Tint tube for its regenerating gum serum, a choice driven by the need for an application that is precise, controlled, and hygienic.
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