Aptar Beauty, Quadpack, Cosmogen et Verescence : innovations packaging au cœur de la beauté et du parfum

Several beauty and fragrance brands are focusing on distinctive, technical packaging. For its new lip balm, Horace selected Cosmogen’s 100% PCR PET stick with a black finish and selective varnish, following its earlier choice of the Tense Tube for its eye contour care.

Spanish brand Tous has launched Kaos, a women’s fragrance housed in a vibrant pink lacquered Verescence bottle engraved with the iconic Kaos pattern. Adolfo Domínguez’s ADN fragrance (Puig) features a bespoke PEFC-certified maple collar and cap by Quadpack, assembled without glue or plastic using Woodacity technology.

Sisley packages its Sensitive Skin Soothing Care face cream in Aptar Beauty’s Irresistible bag-in-bottle airless packaging with a patented barrier system for low- or no-preservative formulas. Lastly, Halloween Perfumes has introduced Halloween My World, a men’s eau de parfum presented in a deep blue lacquered, cube-shaped Verescence bottle made in Spain.

Source : Formes de Luxe

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