Wednesday, September 17, 2025
MARTINENQ: an eco-designed rigid paper insert to replace plastic in packaging
A new eco-responsible innovation is born: a rigid paper insert, 100% recyclable and glue-free, designed to secure and showcase products in a wide range of packaging. Modular and minimalist, this solution is an advantageous replacement for plastic or corrugated cardboard inserts, while significantly reducing environmental impact.
Made from a single material, the insert is lightweight, stackable, reusable as a display stand, and fully compatible with recycling streams. Its smart design minimizes material use while ensuring product protection and visibility.
Functional and minimalist design
- Two interlocking paper components: no adhesive, no overpackaging.
- Flat format: optimized storage and distribution.
- Dual use: protective insert and reusable POS display.
- Adaptability: shapes and dimensions adjustable to requirements.
A massive reduction in materials
- Rigid paper mono-material: recyclable and recycled.
- Elimination of plastics and PE foams: up to 70% less material compared to traditional solutions.
- Glue-free structure: minimal chemical inputs.
- Reduced carbon footprint thanks to lightness and bio-based paper origin.
A simple and clean production process
Laser cutting for small series, die-cutting for large runs: efficient, low-energy processes that can be easily localized. The elimination of glues and complex assemblies avoids polluting steps. The use of recycled or certified paper (FSC/PEFC) further reduces environmental impact.
Optimized logistics
- Delivered flat: up to 80% less transport volume compared to molded inserts.
- Fewer transport rotations, fewer emissions.
- Simplified management thanks to single-material design.
A direct response to market demand
The shift from plastic to paper meets new consumer and brand expectations. Customizable (embossing, printing) and cost-effective, this insert strikes the right balance between performance, affordability, and responsibility. Potential applications: cosmetics, sports, leisure, POS displays.
100% recyclable end-of-life
Designed from the start to be integrated into the paper recycling stream, this insert is part of a zero-plastic-waste approach. Reusable as a presentation or storage support, it extends its lifespan before returning to recycling or composting.
Availability
Currently under development, this innovation will soon be available to brands seeking a sustainable alternative to plastic inserts.