Wednesday, September 17, 2025
OvalSlim Top: a disruptive design for lighter, recyclable tubes
OvalSlim Top stands out as the new disruptive solution in the EcoTop range. By fusing the cap and head into a unique oval shape, this lightweight system embodies both visible innovation and responsibility.
Weighing just 2.05 g, OvalSlim Top achieves a 75% weight reduction compared to a standard screw cap assembly (8.3 g). Made entirely from HDPE mono-material, it is fully recyclable through the PEHD stream. Its oval flip-top design offers simplified opening and closing, improved shelf visibility, and compliance with e-commerce standards, including ISTA-6 Amazon certification.
Eco-responsible and functional design
- Only 2 components: the head + cap fusion simplifies the tube system from 3 elements to 2.
- Environmental gains: reduction in plastic, weight, and CO₂ emissions.
- Full compatibility: usable with laminated or extruded tubes, covering all beauty segments.
- Visual disruption: original oval shape attracts attention on shelves and enhances brand image.
Significant material and carbon footprint reduction
- -75% plastic in the head and cap (2.05 g vs 8.3 g).
- Up to -57% total tube weight (OvalSlim Top D35 + Thin-Wall 350 µm vs screw cap D35 + 500 µm).
- -60% carbon footprint when paired with a Thin-Wall PCR Max tube.
- Integrated recyclability: HDPE mono-material designed for full circularity.
Production focused on decarbonization
- Target: -46% Scope 1 & 2 emissions by 2030 (vs 2019).
- Reduction already achieved: -65% in 2023 across all tubes, -74% in Europe.
- Measures deployed: energy efficiency (-14% since 2019), renewable energies (EAC, certified PPAs).
Optimized logistics and transport
Weight reduction delivers direct benefits to the supply chain:
- Lighter trucks → reduced fuel consumption.
- Lower logistic carbon footprint across the chain.
- E-commerce adaptability: slim, lightweight design suitable for mailbox deliveries.
Meeting market and consumer expectations
OvalSlim Top addresses current trends:
- Attractiveness + responsibility: innovative design that remains easy to use.
- Shelf appeal: increased visibility and curiosity.
- Consumer alignment: 74% of global consumers are willing to pay more for sustainable products (source: 2022).
- Marketing impact: social media appeal and enhanced brand image.
Circular end-of-life
Made from HDPE mono-material, OvalSlim Top is fully recyclable in existing streams. This approach anticipates recyclability standards and strengthens the coherence of brands committed to the circular economy.