Codiplas, Egisa and Aptar Beauty: Agnès b. marks her return to fragrance with a refillable bottle

Agnès b. is making her return to the world of perfume alongside her licensee Extend Beauty. For this new creation, the brand called on packaging designer Alnoor Mitha from Bharat (Objets de Convoitises), who imagined a refillable bottle produced by Pochet du Courval. The design subtly plays with lines that evoke the designer’s fondness for stripes. The bottle, screen-printed in black, is topped with a sleek cap by Codiplas, adorned with a raised “b.”

The box, made by Egisa, reflects the brand’s iconic graphic codes: black, white, and stripes. Crafted from FSC-certified 350 gsm uncoated board, it is offset printed in black on the front, while the reverse side features four-color printing. The packaging is finished with a matte varnish and enhanced with gold hot stamping as well as embossing on the front and top.

Finally, the pump was produced by Aptar Beauty, completing this refined packaging that brings together technical expertise and a strong brand identity.