DS Smith supports the launch of Lalique Beauty’s new brand identity with the Tales of Light range

The first product launch to embody Lalique Beauty’s new brand image, the Tales of Light home fragrance collection will be rolled out in Lalique boutiques worldwide as well as online starting in May 2026.

From a decorative standpoint, each of the six jars features a distinct colored gradient lacquer. The finish is matte at the base — recalling the maison’s iconic satin-polished crystal pieces — and becomes progressively glossier toward the top. According to Tourres, this development required close collaboration with the Lalique teams as well as with their partners, lacquer specialists Val Laquage – Piochel.

At the same time, the secondary folding box was manufactured by DS Smith, contributing to the packaging support of this strategic launch for the brand.