Tuesday, March 10, 2026
LUXE PACK in Green 2025 : innovations et stratégies pour un packaging de luxe durable
The 20th edition of LUXE PACK in Green, held in Monaco, brought together more than forty-nine entries to select eight finalists in the categories “eco-designed innovations” and “CSR initiatives.” A true barometer of industry transformation, this ceremony highlights the ways in which the luxury sector is embracing sobriety, circularity, and societal ambition.
Experts, brands, and suppliers shared the same conviction: eco-design is no longer merely a regulatory requirement, but a driver of creative excellence and desirability. Through practical feedback and concrete innovations, this article explores the emerging trends and the conditions needed to scale these initiatives effectively.
For two decades, luxury houses have been refining their understanding of environmental challenges. Hélène Villecroze, Product Lead Sustainability at Chanel, emphasizes that the profession now has the tools to “measure, quantify and accurately assess” each packaging proposal, making eco-design more targeted and effective. The formation of multi-stakeholder coalitions, bringing together brands, suppliers and recycling organizations, now structures the sector and accelerates the deployment of solutions.