Pure Trade reinvents gifting for Yves Saint Laurent Beauté

Pure Trade partnered with Yves Saint Laurent Beauté to design and produce three promotional gifts created to support its key moments and product launches.

Among these creations, an innovative accessory combining a ring and a smartphone holder was developed for the launch of MYSLF Absolu last autumn. For the holiday season, a bundle pairing the MYSLF Eau de Parfum 100 ml with a rubber-effect PU pouch proved highly successful. The pouch stands out thanks to its handle, zamak zipper pull, and silver branding.

Lastly, a 70 x 140 cm beach towel, made in Europe, highlights Pure Trade’s textile expertise. Crafted from Fairtrade cotton with a double-sided terry finish, it features a MYSLF logo woven in using Jacquard technique.

Source : Industries Cosmétiques