Objets de Convoitise crafts Agnès b.'s fragrance comeback

To mark Agnès b.'s return to the world of fragrance, the brand enlisted designer Alnoor. Supported by the Extend Beauty Group, he led the artistic direction of the bottle, the secondary packaging, and the merchandising universe, working in close collaboration with Agnès b.

Three years of development and three distinct design concepts were required to create an object that fully embodies the Maison's founding values. The bottle is both understated and iconic, reflecting Agnès b.'s signature aesthetic: clean, refined, and subtly expressive.

Its design delicately echoes the brand's iconic stripes while paying tribute to classical columns, a nod to the designer's Versailles roots. The composition is completed by a minimalist cap, embossed with the Maison's signature "b." emblem.

The secondary packaging remains true to the brand's signature visual identity, featuring its iconic black-and-white palette and graphic stripes. Upon opening, it reveals photographs of flowers taken in Agnès b.'s personal garden. More than a decorative touch, these poetic images served as the creative inspiration behind each fragrance, forging an intimate connection between the scents and the designer's own world.