Axilone explores the art of mechanisms, from lipstick to beauty pen

Comprehensive expertise serving differentiation

Axilone leverages its long-standing expertise to accelerate its development in the lipstick segment while expanding its know-how to next-generation sticks. This strategy is driven by industrial agility, environmental responsibility, and innovation, as explained by Martin Haye and Reynald Trochel.

When asked about Axilone’s position in the lipstick market, Martin Haye highlights a unique expertise built on proprietary mechanisms, fashion components, and integrated decorations. From design to assembly, the group controls the entire value chain as well as decoration technologies, a key lever of differentiation for brands, both visually and tactually.

Industrial agility and sustainable innovation

Another major strength lies in its mastery of multi-materials. The combination of plastic and metal enables the company to respond to market cycles and evolving expectations, particularly the growing shift toward full aluminum solutions as part of a more sustainable packaging approach. The diversity of mechanisms offered, especially appreciated by the luxury and masstige segments, also represents a strategic driver for the group.

Finally, Axilone’s industrial organization—structured around a center of excellence in China and strengthened capabilities in Europe—ensures agility, adherence to timelines, and regulatory compliance.

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Source: Industries Cosmétiques

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