Wednesday, July 30, 2025
Circul’R and Eco in Pack: Spirits open up to reuse experimentation
A coalition bringing together nine stakeholders has been formed. Led by Circul’R and Eco in Pack, with the support of Citeo and Adelphe, it is engaging in reuse experiments both in mass retail and out-of-home channels.
Giffard is already testing the reuse of its syrup bottles with Eco in Pack.
Reuse initiatives are multiplying across the country. Long reluctant on this issue, the spirits sector is now taking a step forward with the creation of a collective. It brings together seven brands: Campari, Cordier, Giffard, Marie Brizard Wines & Spirits, Moët Hennessy, Pernod Ricard, and Rémy Cointreau, alongside two distributors: France Boissons and Richard Vins et Spiritueux.
Source: L'Usine Nouvelle