Coverpla and Aptar Beauty at the heart of the packaging design for the Sentire fragrance brand

Initially created as a scented concert, the second fragrance brand from pianist and composer Laurent Assoulen draws directly from his musical universe. The packaging identity echoes the piano, with rectangular flacons featuring a black piano key décor and protected inside their box by red felt reminiscent of the instrument’s interior.

Sentire fragrances are presented in a stock flacon supplied by Coverpla, whose design immediately reminded the creator of a white piano key. The flacon is dressed with a black “piano key” made of plexiglass, decorated by L’Atelier de Gravure and completed with a black cap by ErbaturGlass. Aptar Beauty supplied the pump.
Designed by Extreme Agency, the secondary packaging, produced by Comelli Factory, opens like a piano.

Inside, a piece of red felt — developed by Laoureux — protects the flacon while recreating the pianist’s gesture before playing. Finally, a QR code integrated into the packaging allows consumers to listen to the music associated with the fragrance, extending the brand’s sensory experience.