Dries Van Noten Elevates Lip Care with Anaik and PVL Beauté

Dries Van Noten, a brand of the Puig Group, is expanding its lip offering with new launches that combine care with highly crafted packaging.

Among these new products is a care formula presented in a case inspired by vintage powder compacts and pillboxes. The main body of the piece is handcrafted in fine Limoges porcelain by the family-run Carpenet manufacture. The brass components are produced by a gem setter also based in Limoges.

Designed to be kept, the case is refillable: a custom-made pan is held securely inside by a magnetic system. To complete this precious presentation, Anaik developed the fabric pouch that houses and protects the pillbox, further highlighting the attention paid to every detail of the product experience.

PVL Beauté creates the new Tiger Ink case

Dries Van Noten is also unveiling a collection of tinted lip balms formulated with rosehip oil and pomegranate seed oil. Versatile in use, they can be applied to both the lips and cheeks.

The collection is available in five shades: Frosted Blue, Sepia Mocha, Natural Blush, Poppy Red and Electric Pink. Each stick is designed as a refill compatible with the brand’s reusable cases, first launched in 2022 and inspired by Dries Van Noten’s fashion collections.

For this launch, PVL Beauté produced a new case named Tiger Ink. Its distinctive design combines a tiger print with black-and-white stripes. This graphic effect is achieved through a sublimation process.

Through the contributions of Anaik and PVL Beauté, these launches illustrate the central role of packaging in Dries Van Noten’s creative and refillable universe.

Source : Formes de Luxe