Egoscentrique and Clarins reinvent their packaging with the help of Coverpla and Anaik

The Italian niche fragrance brand Egoscentrique envisioned a bottle that could extend the visual impact of its sculptural cap. To bring this vision to life, it turned to Coverpla, selecting the Mystère model—a spherical 50 ml bottle. Launched in November 2025, the brand offers five fragrances crafted by Italian perfumers, including Zest Me Up!, showcasing a strong olfactory and aesthetic identity.

On its side, Clarins is focusing on an original coffret for its mini Lip Comfort Oil. Designed by Anaik, the case takes the form of a minaudière, featuring an integrated mirror and a removable metal chain. The insert holding the products is also removable, offering both modularity and practicality. Finally, the textile covering of the coffret is made from 100% recycled PET, highlighting an eco-conscious approach.

Source : Formes de Luxe