Wednesday, November 12, 2025
Estal, Make a Mark, and Kurz elevate caviar with Pearl
Fine foods take center stage in the 2025 edition of the Make a Mark project with Pearl, a creation by Basile ADV.
A collaborative initiative led by Estal, Kurz, and Avery Dennison, Make a Mark gives designers complete creative freedom and unveiled its fourth edition at LUXE PACK Monaco 2025.
How can one imagine a caviar container that doesn’t look like packaging? This question inspired the Italian design studio Basile ADV to create Pearl — a glass packaging free of any visible labels or branding.
“Pearl doesn’t present itself — it waits to be discovered,” reads the project description. Inspired by the preciousness and luminous roundness of pearls and caviar, the design is composed of two transparent glass hemispheres, embodying a minimalist yet refined aesthetic.
Source: Formes de Luxe