Monday, September 8, 2025
R&D Color : FREEVOLITY – The freedom of lightness
A new type of beauty
A new type of beauty is emerging—lighter, more authentic, and freer than ever. This is the spirit behind FREEVOLITY, the latest makeup and skincare collection from R&D Color, where high performance meets gentleness for the skin.
The meaning of FREEVOLITY
The name FREEVOLITY fuses freedom and frivolity—not as a sign of superficiality, but as a conscious choice, a way to reconnect with oneself through the joy of personal expression.
A sensorial and effective experience
This collection offers a sensorial and effective experience thanks to clean formulations designed to deliver professional results while remaining transparent, safe, and respectful of the skin.
FREEVOLITY products are straightforward, easy to understand, and crafted with care to meet the needs of those seeking uncompromising quality.
The star products
DRIPLIGHT BRONZE
A creamy and lightweight texture that delicately caresses the skin with a natural and luminous glow.
Its unique sensorial feel is enriched with a wax derived from jojoba and avocado oils, known for their nourishing properties and their ability to enhance the tactile experience of the product.
Soft-focus powders work in harmony with this blend of oils to smooth the skin’s surface and bring a healthy radiance.
Driplight Bronze allows the creation of looks ranging from a soft glow to a more intense shine, celebrating sensorial freedom.
DRIPLIGHT FLUSH
A buildable blush that adapts to the desired level of glow, from subtle to bold.
Its performance relies on the synergy of soft-focus powders and a precious blend of nourishing oils—jojoba and avocado—that naturally smooth and illuminate the skin.
Its performance relies on the synergy of soft-focus powders and a precious blend of nourishing oils—jojoba and avocado—that naturally smooth and illuminate the skin.
The creamy and lightweight formula melts elegantly into the complexion, offering a refined and radiant finish.
CHARMING LIPS
A vegan lipstick formulated with a high percentage of natural ingredients, offering rich and intense color from the very first swipe.
Easy to apply and comfortable to wear all day, it adheres perfectly to the lips without heaviness.
Enriched with plant-based squalane, a nourishing and skin-friendly ingredient, its creamy matte finish is versatile enough to be worn both daily and on special occasions.
An open and adaptable concept
But FREEVOLITY is more than just a product range—it is an open and adaptable concept created to inspire brands.
Its flexible creative base can be shaped to fit different styles—from pop to refined, from minimal to innovative—while always delivering a consistent message: beauty that feels light yet strong in substance.
A modern and conscious response
In a fast-moving industry, FREEVOLITY offers a relevant, technical, and thoughtful response that resonates with modern, conscious consumers.
It gives brands the freedom to create personalized collections and to communicate with clarity the fundamental values of lightness, transparency, and performance.