Texen develops the bespoke packaging for Lancôme’s Lash Idôle Curl Goddess mascara.

The packaging of Lancôme’s latest mascara features a brushed aluminum effect, with a striated finish directly engraved into the mold.

Lancôme, a brand owned by the L’Oréal group, aims to address the issue of curling mascaras that fail to hold over time with its new launch, Lash Idôle Curl Goddess. Featuring the Fast-Setting Curl Complex, this curling and volumizing mascara claims to deliver up to 30 hours of volume.

For this bespoke packaging, Lancôme partnered with Texen, having previously worked with the packaging supplier on the Hypnôse Drama launch. The curved pack, cinched at the center, was designed to provide an easy, sensorial grip. Texen collaborated with Lancôme to develop complex technical processes and customized decoration techniques.