Texen Creates the Bespoke Packaging for Lancôme’s New Mascara

Lancôme, part of the L’Oréal Group, has launched Lash Idôle Curl Goddess, a new curling and volumizing mascara designed to address the problem of curling mascaras that fail to hold.

Featuring the Fast-Setting Curl Complex, the mascara is said to provide up to 30 hours of volume.

Lancôme once again called on Texen to develop the bespoke packaging, having previously worked with the supplier on the launch of Hypnôse Drama mascara.

The curved Lash Idôle Curl Goddess pack features a cinched center designed to provide an easy and sensorial grip. Texen worked with Lancôme to develop complex technical processes and specific decoration techniques.

The packaging stands out with its brushed aluminum effect and striated finish engraved directly into the mold.

Soruce: Formes de Luxe