TreeTote Bets on Full Traceability to Reinvent Luxury Textile Packaging

At LUXE PACK Monaco 2026, TreeTote, the Swiss specialist in sustainable textile packaging solutions, will unveil a new range designed to meet luxury brands’ growing expectations for transparency, quality and environmental responsibility.

Developed in collaboration with European manufacturing partners, this collection is based on a simple principle: every component, from the fabric and sewing thread to the labels and lining, is made exclusively from TENCEL™ Lyocell. Production is entirely European, from the fibre produced in Austria to the finished product.

Traceability via QR code

Each creation features a QR code providing access to its full supply chain. This approach offers brands complete visibility over the origin and manufacturing process of their packaging, a now strategic issue for the luxury sector.

The range includes tote bags, dust bags, pouches and bottle carriers, all fully customizable to reflect each brand's visual identity and distinctive aesthetic.

A Low-Impact Textile Alternative

Beyond full traceability, TreeTote also highlights the environmental benefits of TENCEL™ Lyocell. According to the company, the fibre uses more than 90% less water than conventional cotton. It is also biodegradable, carbon neutral, and certified PEFC™, FSC®, and CarbonNeutral®, offering luxury brands a lower-impact alternative without compromising on quality or aesthetics.

On Display at The Portal

TreeTote will exhibit at The Portal, LUXE PACK Monaco's dedicated space for startups and companies driving the future of packaging through sustainable innovation and new technologies. The event provides the ideal platform to showcase a vision of premium packaging where customization, circularity and full traceability go hand in hand.