Wednesday, September 17, 2025

Woamy: the cellulose-based biofoam that is revolutionizing sustainable protective packaging

Eliminating fossil plastics in packaging is no longer an option but a necessity.
Woamy introduces a breakthrough innovation: a cellulose-based biofoam designed to replace traditional plastic foams in protective packaging.

Made from renewable raw materials and patented, this material is recyclable with cardboard, biodegradable in nature, and fully compatible with existing recycling streams. While being far more environmentally friendly, it delivers performance comparable to plastic alternatives: resistance to drops, humidity, and compression—without producing dust.

A solution that enables luxury and responsible brands to reduce plastic waste, stay ahead of European regulations (PPWR), and offer circular, innovative, and aesthetically enhancing packaging.

Eco-designed and premium design

The Midnight Sun oil & wax set box by Partawa perfectly illustrates the potential of Woamy biofoam. The protective insert, made of cellulose, replaces PU and EPE plastic foams.

Natural aesthetics: subtle tones, soft touch, and wood-like texture that reinforce the brand’s premium identity.
Lightweight and recyclable: protective functionality with full compatibility in the cardboard recycling stream.
Ease of use: the insert can be discarded together with the box, without separating materials.

The packaging thus combines strong visual impact and environmental responsibility, with no compromise on the unboxing experience.

Massive reduction of environmental footprint

Using Woamy biofoam marks a major step forward compared to conventional fossil-based foams:

Single fibrous material: fully recyclable within cardboard streams.
Renewable raw materials: cellulose sourced from sustainably managed forests (FSC certified).
Process free from harmful chemicals: clean and efficient production.
Carbon footprint reduced by 80% compared to conventional plastic foams.
Low density: lighter logistics and reduced transport emissions.

Unlike rigid plastics or PE foams—often non-recyclable and polluting for centuries—Woamy offers a truly circular alternative.

Local and circular production

The production of Partawa’s packaging is based on a 100% Finnish model:

Cardboard sourced from local manufacturers.
Woamy biofoam produced in the Helsinki region.
Inserts cut with minimal waste, with scraps recovered and reintegrated into the production cycle.
Final assembly entrusted to a local partner, reducing transport distances and supporting the circular economy.

Aligned with market shifts

With the arrival of new European packaging regulations, brands are seeking simple, high-performance, and responsible solutions. Woamy biofoam directly addresses these expectations:

Regulatory compliance with the upcoming PPWR directive.
Easy sorting and disposal for consumers.
Technical performance equivalent to plastics.
Aesthetic and sensory value enhancing the customer experience.

“Zero-trace” end of life

At the end of its cycle, packaging made of cardboard and Woamy biofoam follows conventional paper/cardboard recycling streams. Even in cases of mismanagement or littering, it biodegrades without leaving microplastics or toxic residues.

An innovation designed to disappear cleanly, without impacting the environment.