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Winning over Perfume & Beauty consumers in the age of AI

The Portal Programme

2026-09-29 | 10:30 AM - 10:45 AM |hall Atrium - The Portal zone Workshops

Description

If a brand doesn't exist in the sources AI reads, it will not appear in the answers AI gives. This is why GEO — Generative Engine Optimization — is now essential. GEO shapes what generative models say about a brand, just like SEO once shaped Google. Without GEO, a brand remains invisible in the age of AI. With GEO, it becomes visible — recommended, chosen. Alex will explain how !

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