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Mai NGUYEN

Biography: After 10 years of leading collections for fashion brands and multi-segment retailers, and numerous trips to Asia to visit textile factories and study the local market, she joined Peclers Paris in 2014, bringing her brand-side experience to a consulting perspective. Since then, she has supported clients across a wide range of sectors on strategic challenges including storytelling, lifestyle analysis, consumer profiling, and product offer development. She brings a cross-industry vision spanning luxury, FMCG, fashion, jewelry, hospitality, and more. She also contributes to the editorial development of trend books and represents the agency in various thought leadership initiatives, speaking on topics such as color and consumer “tribes.” With a dual creative and marketing mindset, Mai is driven by insight, impactful concepts, and a constant balance between inspiration and pragmatism.

General program

09/30/2025 | 00:00 - 01:00 | hall Atrium - Auditorium Camille Blanc