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Margaux Rica

Margaux Rica

L'OREAL LUXE

Company
L'OREAL LUXE
Job Title
Global CMI Director
Biography
Margaux Rica has spent more than 12 years in the luxury industry, building cross-sector expertise spanning Fashion, Watches & Jewellery and Beauty with a focus on strategy, brand identity and brand image.Following extensive experience in agency roles, as well as at Richemont and LVMH, she joined L'Oréal Luxe as CMI Director, leading consumer and market insights for the division's fragrance pure players. In this role, she supports brands in defining and elevating their unique DNA by developing distinctive brand platforms and translating them into fragrance and beauty launches that remain deeply rooted in each Maison's identity while standing out boldly in an increasingly competitive market.She was recently promoted to Marketing Director for Maison Margiela and Atelier Cologne, two of the most distinctive and demanding niche fragrance Maisons.

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The Emotional Imperative : Packaging's New Role in Luxury's Renaissance

General program
09/28/2026 | 14:00 - 14:45