Des dirigeants de marques de tous secteurs et experts internationaux reconnus ont partagé leurs expériences et meilleures pratiques.

Découvrez leurs interventions

LUXE PACK MONACO invite les décideurs des marques de luxe et meilleurs experts pour des retours d’expérience concrets et les best practices.

En 2019, plus de 40 professionnels ont partagé leur expertise sur les sujets d’actualité les plus brûlants…




Abdulla AJMAL

Deputy C.O.O.

Ajmal Perfumes

Abdulla Ajmal holds the distinction of being the first of the 3rd generation to join the family business.

Having served the business in various aspects, Abdulla has worked his way up and at present holds the post of Deputy Chief Operating Officer of Ajmal Perfumes. His core responsibilities include managing the company and the strategic planning for expansion of the business in terms of both retail and distribution.

Born in Mumbai – India, Abdulla moved with his family to the United Arab Emirates in 1988. The quest for higher education saw Abdulla move to the United Kingdom where he completed his Bachelors in Marketing and subsequently a MBA with specialization in International Relations.

Having gained valuable work experience in the United Kingdom, Abdulla returned to Dubai where he further developed the French aligned fragrance line within Ajmal Perfumes and succeeded to diversify Ajmal’s clientele through an effective brand-positioning strategy. His mission is to introduce Ajmal Perfumes to more countries in the region and worldwide and to create a broader range of products for Ajmal Perfumes to evolve into a lifestyle brand.

Abdulla’s vision is to take Ajmal on a global expansion path and to make it a true international luxury fragrance powerhouse. As part of Abdulla’s vision, Ajmal also distributes outside the GCC in several parts of the world including Russia, Ukraine, Iran, and several parts of Africa and Europe.

With a number of accolades under his belt, Abdulla Ajmal is a media savvy personality. From being featured in the Arabian Business list of “100 Most Powerful Indians in the Gulf” for his work in helping build a modest family run business into a multi-million-dollar corporate entity, to being nominated for the Asian Rising Star of the Year, being voted in the top 100 Indian business list by Forbes Middle East, to mention a few.

Abdulla is a man on a MISSION. He is grounded in his approach & is currently persevering expansion on two fronts. Firstly, geographic expansion & he is in pursuit of rapidly increasing the geographical outreach & penetration of Ajmal Perfumes into USA, Europe, Far East & most importantly India.
Two, Abdulla’s vision is to make Ajmal Perfumes an Omni Channel company. He has been working assiduously with his strategy teams to integrate “Brick – Retail with Click-commerce & ensure seamless integration with a well-defined CRM.

Abdulla’s top priority is INNOVATION across channel, product & service & he is assessing the opportunities to leverage the company potential for delivery across immediate adjacencies beyond the core nucleus of Perfumes.

Beside being an avid reader, in his spare time, he enjoys engaging in sports activities and spending time relaxing with his family and friends.

Floriane ARNAUD

Directrice R&D










Trend Sourcing

Founder of Trend Sourcing since 2000
Expert in consumption trends and international societal evolutions, specialized into green, clean & well-being
10 years at L’OREAL (commercial & marketing)
25 years in beauty, food, health & retail fields
Speaker and journalist for Luxe Pack Green, InterCharm, BioFach, Cosmebio, Premium Beauty News, Spa de Beauté, etc.
Teacher in prospective, trends & brand strategy at l’ISIPCA (Versailles), l’Ecole Supérieure du Parfum & l’EIML (Paris).
Healthy-Living Coach
Co-founder of the Innovation & Retail blog with Frank Rosenthal :

Pascale is working for leading compagnies such as Agropur, l’Oréal, LVMH, Danone, Rémy Cointreau, Michelin, Clarins, Cinq Mondes, Accor Thalassa, etc. and also start-ups (Indie brands). She is doing innovation workshops, international trends books & brand strategy, well-being workshops.

Laurence CAISEY



Jean-Christophe CALMEJANE

Directeur commercial



Chef de Projet



Créatrice de la marque


Elisabeth CARRE


‘Nose About’ Paris





Global Director

JWT Intelligence

Emma Chiu leads creative innovation at J. Walter Thompson’s Innovation Group, the agency’s in-house futures and innovation think-tank ( She curates all visual content, leads creative consultancy, presents across all Innovation Group verticals and she heads up creative execution of Innovation Lab projects. Emma provides strategic insight and trend consultancy for brands including Campari, Finnair, Northwell, Shiseido and Unilever.

Emma is on the board of advisers for Digital Hollywood’s Influencer Awards 2018. She was also part of the Color Awards 2017 judging panel and often speaks at international conferences, including SXSW Interactive, Pause Fest, The Media Summit and Zee Melt.

Emma is the former art director of Monocle, leading the art direction and design for the international Monocle brand. She also led project collaborations with brands including, ANA, InterContinental, Mandarin Oriental, Turkish Airlines and UBS.


Directeur Régional

MANE Marketing Fine Fragrance


co-founder & COO


Laure de Lacaze, co-founder & COO chez MEDENE, est ingénieur en chimie, en charge du développement cosmétique et de la formulation. Elle a travaillé chez Léa nature et chez Pierre Fabre pour Avene.


Rédactrice en chef

Formes de Luxe – Luxe Packaging Insight

Gaëlle DORE

Directrice générale



Formulatrice Cosmétiques



Développement durable et Développement Packaging



Editor in chief

Luxe Digital

Named as one of Asia’s Top 50 Women Leaders, Florine Eppe Beauloye is an award-winning digital entrepreneur, praised author, international speaker and luxury marketer.

She is the founder and CEO of mOOnshot digital, a creative and digital marketing agency for lifestyle and luxury brands.
Florine is also the founder and Editor in Chief of Luxe Digital (, a cutting edge online luxury magazine for forward-thinking leaders and modern affluent consumers.

Her acclaimed book “Shine: Digital Craftsmanship for Modern Luxury Brands”, that demystifies digital marketing for brands, is praised by industry leaders from Google, LinkedIn, Facebook, and more.

Featured in Forbes and other renowned industry publications, Florine is a sought-after speaker and commentator on digital marketing and luxury. She regularly shares her thoughts and insights to professionals around the world — from prestigious business universities to international events.

Florine has over 15 years of experience in marketing. Prior to venturing into entrepreneurship, Florine worked as a TV Journalist, then transitioned off-screen to take on the role of Head of Marketing for international B2C and B2B brands in Europe and Asia

Sabrina ETHEVE

Directrice commerciale et marketing



Directeur Développement



Chef de Projet





34 ans

Ancien sportif de haut niveau > tennis

Backround commerce International > MBA en Business International aux États-Unis en 2007 financé par mes aptitudes tennistiques

ADN d'entrepreneurs:
> Monter ma 1ère boite à 17 ans.

> La 2nd créée en 2009 était spécialisée dans le développement d'appareils domestiques à forte valeur technologique. Aujourd'hui elle capitalise 8 millions d'€ de CA, 10 salariés et des seuils de croissance de 20% annuel. J'ai revendu mes parts il y a 3 mois pour me reconsacrer à un nouveau challenge entrepreneurial avec une approche foncièrement disruptive, innovante et pleine de bon sens avec LE ROUGE FRANÇAIS.


Rédacteur en chef



Directrice Paris


Muriel HIBON

Fondatrice et Dirigeante



Président Fondateur


Christine K. SCHOTT


American Influencer Association

As president of the American Influencer Association, Christine K. Schott aims to create a “trade organization for social media influencers” together with the American Influencer Awards in LA, and “bring some standards and criteria to this wild west of an industry." As founder of Elite Celebrities PR - a division of Elite Model Management, under the legendary Monique Pillard, in the late 1990's, she worked with supermodels including Paulina Porizkova and Iman, and launched the careers of Lauren Bush Lauren and Amanda Hearst. Moving into the Influencer space -- which she calls “the celebrities of today,” Christine now works with influencers such as Jeremy Fragrance - the leading fragrance influencer in the world. Having been recruited from her first job at SHAPE magazine during the aerobic fitness craze, to Condé Nast's MADEMOISELLE, then to help launch PRESTIGE magazine in New York, she most recently served as editor-in-chief of industry publications, BEAUTY FASHION & Cosmetic World. Now, together with husband, George Ledes, she has co-founded and This Week with George Ledes - the highly popular newsletter for the prestige beauty and fragrance industry.

Patricia KHOURY

Head of Concept Creation & development Beauty


Patricia Khoury is a leading face in marketing and development in the Middle East. She started her career in 1999 at Victoria’s Secret Beauty in NYC, working on various facets of the business; from retail marketing to product development, across makeup, fragrance, and bath and body care. Patricia then moved to Dubai in 2007 to work with Chalhoub Group, driving the rebranding and marketing for Faces, a multi brand regional beauty concept, then moving into the fashion segment to lead the marketing for Saks Fifth Avenue and Dolce and Gabbana Middle East. Returning to her passion, fragrance and beauty, Patricia created Ghawali in 2016, Chalhoub Group’s first own brand and retail venture into the Oriental Fragrance segment. Today, her current role within the Group as Head of Concept Creation and Development is focused on developing regionally relevant brands and concepts. She has recently launched BY Fouz in April 2019, a private label makeup brand for one of the region’s leading influencers.

Angélique KLEIN

Chef de Projet





Daniel Langer is CEO of the luxury, lifestyle, and consumer brand strategy firm Équité and partner of IMS, Hong Kong, Asia’s leading digital transformation company. He consults some of the leading luxury brands in the world, is the author of several luxury management books, serves as a regular keynote speaker, and holds management seminars in Europe, the USA, and Asia. He is a leading authority in brand strategy, an award-winning brand builder with more than 20 years of top management experience. Daniel and his team focus on extreme value creation for brands for clients across the globe, connecting global and local insights, strategies and trends with powerful data-driven digital tools. Daniel holds an MBA and a Ph.D. in luxury management and attended executive education at Harvard Business School. His books and publications are top-rated and published in English and Chinese. He writes regularly for the Economist, Jing Daily, Robb Report, South China Morning Post, Manager Magazin and other prestigious publications in Europe, Asia and USA and is frequently featured in the media.



pH fragrances

Passionate by fragrances
15 years of experience in sales and marketing
Expert in fragrances strategies for more than 50 brands in
personal care, Home care, Fine Fragrances
Strong entrepreneurial spirit
A strong intuition of the “clean” perfumery of tomorrow
Creator of the first brand Clean & Luxury perfumed products

Mélanie LE JEUNE

Responsable R&D


Thierry LIM

Directeur commercial France



Global Design Director



Responsable de la communication Développement Durable




Ross Lovegrove is a designer and visionary who’s work is considered to be at the very apex of stimulating a profound change in the physicality of our three dimensional world.

Inspired by the logic and beauty of nature his designs possess a trinity between technology, materials science and intelligent organic form, creating what many industrial leaders see as the new aesthetic expression for the 21st Century.
There is always embedded a deeply human and resourceful approach in his designs, which project an optimism, and innovative vitality in everything he touches from cameras to cars to trains, aviation and architecture.


Responsable du laboratoire R&D



Head of Design

KIKO Cosmetics

I have been obsessed with packaging since 2004, when I was working at Landor Milan doing only corporate design projects, and by that time the creative director gave me a design project for FERRARI, it was about designing all the packaging guidelines for the cars collector’s items. I was totally amazed about the freedom and spaced out canvas the packaging could be for a creative.
Coming from pioneer digital creative agencies in Spain like WYSIWYG and Icon Medialab, it was a pleasure to go back to the world of printed materials doing mostly packaging.
Since then, all the clients and projects I had the opportunity to work with, mostly had to do with packaging. Food and accessories packaging for a while, and then in 2009 I joined as senior art director a small design firm in Milan, designing optical packaging and sun glasses displays, plus fragrances packaging and displays mostly for Safilo, Luxottica and Mavive licensed brands. The blurry line between cosmetics, skin care and fragrances design was what made took the challenge to join KIKO on the late 2010.
To me, the packaging is a compendium of interactivity and usability mixed with the best of graphic design and print. It is both form and function. It drives sales and drives the brand to a level people recognise as a premium level even if the brand is an affordable brand, the packaging drives also the quality of the products inside on the outside. Getting to the right level of execution in packaging, was a difficult learning curve. An extra level of details from food to cosmetics and from interactive design can make the difference. The tactile dimension and the paper touch dimension it is something you do not have yet on the digital realm (unless in very advanced VR), but you do have it in premium products packaging since always.


Founder and Influencer

Joelle Paris

Joelle Mardinian first gained popularity hosting her makeover and transformation program, the Joelle Show. A successful entrepreneur, she owns Maison de Joelle (beauty centers), Clinica Joelle (beauty clinics), and recently launched her own range of beauty products, Joelle Paris.


Présidente Fondatrice







European Brand and Packaging Design Association (EPDA)

Uwe Melichar, born in 1968, studied communication design at the Muthesius University in Kiel, Germany, and has worked at the brand agency FACTOR since 1995. Since 1999, he has been a managing partner and has been responsible for the implementation of many outstanding projects. He is head of the packaging division and has already realised projects for adidas, Bosch, C&A, Gardena, Omron and Phonak. Together with his team, Uwe Melichar develops packaging and communication design for clients in Japan, Russia, China, the USA and various European countries. He is also a lecturer at various universities, such as at the University of Augsburg, is a member of the Type Directors Club New York, jury member of Red Dot Award for five years and has been president of the epda (European Brand & Packaging Design Association) since 2017.


Responsable commerciale cosmétiques


Sandrine NOEL

Sustainability Manager



Vice-Présidente Innovations



Design Director, Managing Partner


Former student of the Ecole Nationale Supérieur de Création Industrielle (National School for Industrial Creation), Elie Papiernik is the artistic director of centdegrés, the independent creative agency that he co-founded in Paris in 1988 with his friend David Nitlich. Brand intelligence, brand and style platform, visual identity, product and graphic design, merchandising, scenography, retail design, architecture, digital brand activation and video production presence: the agency is recognized as one of the most important for its expertise in the field of beauty, luxury and with beautiful brands, those that create strong emotional bonds. Present on the international stage from Paris to Hong Kong, China, where she opened four agencies, Ho Chi Minh, Bangkok, Seoul, Sao Paulo, Casablanca, Dubai, Madrid and Geneva – centdegrés combines deep reflection, anticipation and action to “think far, do well”.

Passionate about brand transformation, ground-breaking innovation, collective intelligence, Elie Papiernik regularly intervenes on subjects including the future of retail, the digital revolution, consumer experience and storytelling for large groups and in international shows like Luxe Pack, Cosmoprof, Salon du Luxe, INSEAD program and the China Beauty Expo.


co-founder & COO


Camille Pereira, co-founder & COO chez MEDENE, est pharmacien, en charge du développement scientifique et de la relation entre nos experts scientifiques. Elle a travaillé chez Servier, Sandoz et Damae Medical.

Isabelle RABIER



Isabelle Rabier is the founder and CEO of Jolimoi a Paris-based start-up empowering brands and consumers through its data and tech-enhanced direct social selling platform and network.
Isabelle is also the founder and owner of Dermance skincare, she has extensive experience & expertise in brand creation, product development and direct social selling.
She is an active member of the Beauty and Fashion Tech community founded by Odile Roujol and co-leader of the Paris chapter.
Isabelle graduated from HEC Paris Business School with a focus on Economics & Entrepreneurship. She also holds a BA in Economics from University College London.


Chargée de projet R&D


François ROD

Directeur Executif





Jasmine SALMI




Manager Private label, Perfumes & Fragrances


Mohammed Shakeel ur Rahman, is a Master’s in Business Administration. A certified Six sigma professional with 23 years’ experience in Fashion & Beauty Industry and has been working with oriental fragrances for more than 18 years. He had a long stint with Ajmal Perfumes Manufacturing company, one of the leaders in oriental fragrances in the Middle East, & Presently Mohammed works for Boutiqaat Group for Beauty & Cosmetics, one of the largest E commerce beauty & Fashion Portal, in which he Heads the celebrity Private label oriental fragrances developments & is also actively involved in the selection & Procurement of Oriental oils & Agarwood. Mohammed is presently based in Kuwait.

Sandrine SOMMER

Chief Sustainability Officer


Sandrine SOMMER
Moet Hennessy
Chief Sustainability Officer

Since April 2020, Sandrine Sommer has joined Moet Hennessy as Chief Sustainability Officer. She is in charge of managing the sustainability strategy for the 25 Maisons of Wine & Spirits and implement CSR initiatives in all markets. She is supported by experts working in the different Maisons for a long time to manage the multiple dimensions of Sustainable Development.
With this team she coordinates all the initiatives to regenerate soils in all terroirs, to mitigate climate change all over the value chain, to support communities and to empower teams.

Before that, Sandrine has been working for 13 years as Chief Sustainability Officer at Guerlain where she has created and implemented a game changing Corporate Social & Environmental strategy.

Sandrine is proud to belong to a committed group, active in the development of social and environmental dimensions, without compromising quality and luxury

In France and internationally, Sandrine has participated to numerous forums and events on sustainability, and has teached Luxury Management and Marketing to specialized MBAs. For more than 8 years, she has been a member of the Jury of the Luxury Price Pack In Green.

Sandrine holds an engineer degree in Packaging and started her career in the Packaging Development department at Mars, before joining LVMH Group in 1999. Within this group, Sandrine held several positions of Head of Packaging at Moët & Chandon, Make Up For Ever and Guerlain, that she joined in 2005. In 2007, she created and became Head of the Sustainable Development department at Guerlain and in 2020 she became Chief Sustainability Officer at Moet Hennessy.


Responsable marketing


De formation Ingénieur de maître en Chimie Cosmétique, un master de Communication et Marketing, des études aux Beaux Arts et une expérience de 15 ans dans le développement cosmétique chez de L'Oréal Luxe, Thalgo Cosmetic et Agrimer ; Laetitia TETEDOUX combine son expérience, son approche scientifique et son sens artistique pour analyser, decrypter et faire connaitre l'univers très exigeant de la cosmétique professionnelle.

Elle crée en 2012 " ", sa société de consulting en création et innovation cosmétique. Elle propose une analyse ciblée sur les tendances marché et créer des modules de formations pour les écoles du BTS esthétique au MBA. Son moteur et son ambition : 1 / Promouvoir le métier d’esthéticienne, 2 / Renforcer le discours biologique des marques pour valoriser l'efficacité produit, 3 / Transmettre sa curiosité et son analyse auprès de la nouvelle génération.

Géraldine VALLEJO

Directrice des programmes développement durable


Géraldine Vallejo est Directrice des programmes développement durable de Kering depuis 2013.
Géraldine accompagne les Maisons de luxe de Kering afin de toujours mieux intégrer les aspects environnementaux et sociétaux dans l’ensemble de leurs processus et leur permettre ainsi de répondre aux objectifs ambitieux fixés par le Groupe en matière de développement durable. Elle dirige une équipe d’experts en approvisionnement responsable et en production à faible impact environnemental. Ensemble, ils développent des lignes directrices pour les Maisons et s’assurent de leur mise en place en créant des programmes structurants et novateurs. Géraldine est aussi en charge de l’innovation durable et de nouer les partenariats stratégiques dans ce domaine.
Dans ses expériences précédentes, Géraldine a travaillé 11 ans au sein du Groupe VINCI, d’abord sur de grands chantiers d’infrastructures à l’international dans la branche « Constructions Grands Projets », puis chez VINCI SA et VINCI Concessions, où elle était responsable du développement durable et des partenariats scientifiques.
Géraldine est diplômée de l’Ecole Polytechnique et d’un master de l’université de Stanford en Californie.


Co-Founder & CEO

Positive Luxury

Diana Verde Nieto is the Co-Founder and CEO of Positive Luxury, the company behind the Butterfly
Mark; a unique interactive trust mark awarded to luxury lifestyle brands in recognition of their
commitment to having a positive impact on people and the planet, providing wordless reassurance that
a brand can be trusted.
Positive Luxury was founded in partnership with Karen Hanton MBE, founder of The two
trailblazing entrepreneurs combined their experience and knowledge to use technology to demystify
sustainability and positively communicate a brands’ action directly to the consumer.
Diana’s entrepreneurial spirit has driven innovations in the way that brands communicate on their
commitment to social good and environmental responsibility, with companies seeing the true benefit of
investing and incorporating responsible business practices into the companies’ DNA.
This began with founding a sustainability communications consultancy, Clownfish, in 2002 which Diana
built to international success, with a presence in 5 markets including China and USA at the time of
exiting the business in 2008.
Diana holds a degree in Global Leadership & Public Policy for the 21st Century – Harvard Kennedy
School. A program designed for members of the community of Young Global Leaders of the World
Economic Forum. Diana is a spokes-person for sustainability either in conference or on TV, including
BBC, World Economic Forum - Davos, TEDx, Cannes Lion, Walpole Luxury Think Tank, Bloomberg
Live, just to name a few.
Diana is a globally recognized figure in the sustainability field, having been trained by Al Gore at the
Alliance of Climate Change and subsequently being honoured by the World Economic Forum as a
Young Global Leader in 2011. Diana is an advisor to the Sustainable Development Goals Council, a
member of the British Fashion Council and has recently been named an honorary professor of the
Glasgow Caledonian University.


Responsable Senior Développement durable

IWC Schaffhausen

joined IWC Schaffhausen in September, 2018, bringing with her 15 years’ sustainability experience. Sarah previously provided project management and communications services to non-governmental organizations in Canada, before working as an Aboriginal law lawyer, specializing in addressing Treaty breaches. After relocating to Switzerland, Sarah joined Zurich Insurance Company, leading change management and corporate responsibility initiatives. Sarah holds an Executive Masters in Corporate Social Responsibility from the University of Geneva, a Juris Doctorate from Ottawa University and a BA in Peace and Conflict Studies from the University of Toronto.

Olivier WENDEN

Vice President and CEO


Olivier Wenden is the Executive Director of the Prince Albert II of Monaco Foundation, created in 2006 by HSH the Prince of Monaco, in order to act against the environmental dangers threatening our planet and making populations vulnerable. The Foundation focuses its efforts on three principal domains of action - climate change and renewable energies, biodiversity and water resources - and funds initiatives in the fields of research and studies, technological innovation and socially aware practices. Its programs are mainly focused on three priority areas - the Mediterranean Basin, the Polar Regions and the Least Developed Countries. Before joining the Prince Albert II of Monaco Foundation, Olivier Wenden worked for the Parliament of Monaco as chief of staff and international affairs and communication advisor (2007-2013). He also served as chargé de mission for the Minister of Foreign Affairs and Cooperation of Monaco (2013-2014). He graduated from Sciences Po Bordeaux and has a Master 2 Degree in international projects management (University of Paris).

Laurence WITTNER

Rédactrice en chef et Fondatrice