Speakers

April Lytle is the Global Brand Innovation Manager for Scodix, the leading manufacturer of digital embellishment presses globally. Her career focuses on brand partnership and educational development centric to this new disruptive design and finishing process. For the past decade she has worked within the embellishment industry as a whole, specializing in designing for and the teaching of premium specialty effects. She is an advocate for sustainable embellishments in luxury packaging.

Annie Begnaud, founder of ab agency, provides strategic and operational support to companies in their innovation and business development challenges.

Her mission is to accelerate business growth and expansion, generate long-term value, expand perspectives and capitalize on new opportunities.

An expert in the beauty and luxury markets, Annie has a proven track record in managing business units and sales and marketing teams. She has also designed and developed disruptive tech solutions in the packaging and sampling worlds, acquired substantial experience in leading complex projects and consultative sales negotiations with major global players. Her extensive network within the ecosystem accelerates partnerships and co-development projects.

She collaborates with manufacturers across the entire beauty value chain, as well as with start-ups and MarTech service providers in the fields of customer engagement, traceability, and transparency.

Annie is a CEW Board member, where she is particularly active with emerging brands and alert to all issues relating to the industry transformation. She is also advisory committee member of several global Beauty and Packaging trade shows.

Having spent my career to date working as part of the packaging industry my skills, interests and personal passion have enabled me to pursue a career within Sustainability.
Packaging Sustainability is a changing and complex landscape which should be looked upon as a positive opportunity, it is important that our knowledge, perspectives and understanding of this landscape are balanced to enable change. I have spent the last few years broadening my knowledge of technical material development, functional recyclability, and the recycling infrastructure. Concentrating upon the overarching link and impact of the changing regulatory landscape; PPWR, EPR and EUDR. I am excited to be at the forefront of this discussion and I want to be involved with brands and products which truly want to make a difference.

Charles van Reij is global lead packaging, paper & printing at Cradle to Cradle Products Innovation Institute in Amsterdam (NL). The institute verifies products that are safe, circular, and responsibly made.
He’s driving sustainability by connecting and stimulating sustainable efforts in the value streams of packaging & printing.
With his ‘lifetime’ experience in packaging, he understands the industry and the difficulties which we collectively must overcome towards sustainable packaging solutions.

Bénédicte Garbil began her career in public affairs at the French Federation ofHealthcare Industries before becoming Director of Public Affairs at apharmaceutical lab. She transitioned to the public sector, serving at the GeneralDirectorate of Enterprises (DGE) and the General Investment Commissioner’sOffice (CGI), focusing on health and biotechnology. Her expertise in publicpolicies and project funding led to the establishment of public fundingmechanisms under the French Program of Investments for the Future (PIA).Following her public service, she led Edwards Lifesciences in France and laterfounded a consultancy aiding biotech and healthcare companies in variousaspects of development. She joined CARBIOS in 2023.

Franck Bourrieres is the Commercial Director and Co-founder of Prooftag, a leading company in the field of product traceability and unitary authentication. Franck has a dual education background with a Master’s degree in Mechanical Production Management for Aerospace from the Université Paul Sabatier and an MBA from the Helsinki School of Economics.

His academic training, combined with his professional expertise, enables him to develop innovative security solutions and strengthen the trust between brands and consumers. With solid experience in traceability and security technologies, Franck has overseen the development and implementation of the Prooftag ecosystem for the wine & spirits and beauty & cosmetics industries.

Trained as an “industrial biology engineer” with a specialization in health marketing and management, Clémence has developed a strong expertise in Marketing Development, Communication & Innovation. Passionate about the beauty and science sectors, she worked for over 10 years at a renowned pharmaceutical group for dermo-cosmetic brands present in international markets (Europe, Asia, Middle East).

For the past year, she has held the position of marketing manager at Alpol Cosmetique, a subcontractor specializing in the manufacture of skincare and suncare products.

Maud is the Creative Director at PCW. Maud completed her education at Montpellier, with a Master degree in Cosmetics Aromas Perfumes Engineering (ICAP). Maud’s dedication and ability led to her graduating top of the class in 2012. Following this, Maud joined Romessence as an assistant perfumer, where her knowledge of raw materials and naturals was enhanced, and then joined PCW, where she has created exceptional fragrances for 10 years.

“I look for sources of inspiration in nature during walks or trips where new discoveries are undeniable muses. Creating a fragrance means listening to your creativity but also following your instinct and sensitivity. I like to think that beyond a smell, perfume can bring a real feeling of happiness, of well-being, triggering a smile, an emotion.”

Xavier attained a Master Degree in Business & Economics from the Ecole de Management de Normandie, and then entered the perfumery school at Robertet. Upon completion of his training he held positions within Robertet as a perfumer in Europe, the United States and Mexico before commencing at PCW.

“For me, being a perfumer is much more than a day to day job. It means opening up to a whole new world by paying attention to every scent and looking for olfactive beauty in common or basic things. This passion has forged my personality and my sensitivity.”

Vincent is a product, packaging and retail designer with a career-long focus on the Luxury and Beauty sectors.

His approach is resolutely three-dimensional. From perfume bottles to retail packaging, Vincent leverages his understanding of form, materials, and processes to imbue his work with structural and tactile qualities, delivering uncompromising and emotive brand experiences.

Vincent helped turn Burberry into the n.1 British luxury brand, working closely with Christopher Bailey and the senior creative team. His achievements include fragrances “Burberry Body”, “My Burberry” and “Burberry Bespoke” amongst others, as well as the multiple re-design of the retail and digital commerce packaging.
Over his eight-year tenure with the brand, he gained an understanding of production, development and commercial matters rarely seen in a creative.

Prior to joining Burberry, Vincent ran his own business with his wife Angela, producing designs for beauty brands including Givenchy, Yves St Laurent and Issey Miyake.

Primarily recognised for his work in luxury packaging, Vincent’s recent clients include British beauty brand Molton Brown, luxury menswear label Dunhill, exclusive fragrance house Clive Christian and sustainable fashion pioneer Pangaia.

He also designed and produced the Vincit Vincit range of luxury gifts, in celebration of the simple moments afforded through analog experiences.

Vincent’s work has been recognised by multiple accolades, including three Pentawards, two Dieline Award and two D&AD Pencils. He was also a member of the Jury for both the prestigious Pentawards and D&AD awards.

Based in Wimbledon, he now provides support to luxury and creative brands globally as a consultant.

As a packaging engineer who has worked in the Tech, Pharma, Personal Care, and Beauty Industry, Sebba brings over a decade of insight of what it means to have a truly immersive and holistic product experience through packaging. With a passion for brands, I am able to craft a story through beautiful packaging.

Fueled by an entrepreneurial spirit, I thrive on versatility and relish the pursuit of new challenges. Currently, Sebba holds the position of Director of Packaging Sustainability at MAC Cosmetics, where she lead initiatives to drive sustainability across packaging practices. Additionally, Sebba serves as an adjunct professor, teaching Sustainable Packaging Design at the Fashion Institute of Technology (FIT).

Sebba is committed to pushing the boundaries of packaging innovation while championing sustainability practices that resonate with both consumers and industry stakeholders alike.

Founding partner and CEO of Aktiva Brand Experience Design, a leading creative agency in branding, packaging, and communication for the premium sector. More than twenty years captivating consumers through design and strategy for the best companies in the aspirational sector. Formed MAID by Central Saint Martins College London and PDG by IESE Business School Barcelona, completely passionate about entrepreneurship and active member of the investment ecosystem.

After two master’s degrees on law and economics, with a focus on environmental projects & political decisions, Vincent Colard started his professional life with a first experience at Veolia, on industrial waste treatment plants. Then he joined Elipso as environment manager. He started his journey with Citeo in 2016, now he conducts with his team the ecodesign Citeo strategy for plastic and metal packaging. He is part of Cotrep board, in charge of plastic packaging recyclability assessment.

Graduated from business school with focus on marketing, I started my career in automobile industry ( Renault) in variety of marketing/communication & PR functions.

Being aware of the deep change that the industry was facing I’ve got passionate about the sustainability, and I switched my career in 2009.

I worked for 2 years for environmental NGOs like WWF & for Good Plant Foundation.

In 2011, I join Nespresso to build up sustainability strategy around regenerative agriculture and circular economy applied for capsules and coffee machines.

Since 2018, I work for beauty sector within Sephora as Head of CSR for EME region. My passion is to drive the change with brands, with consumers and in retail operations.

As a seasoned CEO with a proven track record in the medical device industry, I bring a wealth of experience in healthcare, strategic planning, and driving business growth.

My passion for innovation fuels my work in biohacking, where I’m eager to explore the transformative potential of light therapy on a global stage. I’m a firm believer that the power of innovation and science can revolutionize healthcare through advancements in light therapy.

I’m committed to advancing our understanding of light therapy, fostering its development, and seeking out collaborative opportunities with visionaries in the field. Together, we’re on a mission to push the boundaries of healthcare and enhance the health and well-being of people everywhere.

Head of Global Key Account Management PANTONE ® LLC, she’s strategically leading the global Team of Key Account Managers since 2019.

She is working together with her Team in dealing with customers from any kind of industry and provide Color Support from technical aspects up to all creative asks. Carola Seybold’s main responsibilities are the development and implementation of key account sales marketing strategies, the build up of new sales channels and territories.

Hélène Villecroze is Ecodesign Manager at Chanel Parfums Beauté for which she has been worked for over 18 years. She began her career as Head of eye makeup formulation and collections, and then became Head of complexion makeup formulation. Thanks to her background and experience Hélène Villecroze has put in place strong recommendations to guide the brand’s innovation and always strive for greater sustainability. As a symbol of this commitment, the Chanel No. 1 line embodies these values, from the formulation and packaging to the art of gifting.

Stéphane Bernelas graduated from ESIEC in 2000 with a degree in Packaging Engineering, and began his career at L’Oréal as a Factory Packaging Engineer.
In 2002, he joined Smurfit Kappa, before moving to the prestigious champagne house Veuve Clicquot as Project Manager in 2008. Stéphane Bernelas then moved into a new role as Brand Manager New Product Development, overseeing the development of new product ranges for the brand.
He then became Brand Manager New Product Development for Moet & Chandon, Mercier and Dom Pérignon in 2016, contributing to the international influence of these iconic brands. In 2018, he was promoted to Purchasing Manager Indirect Goods and Services at Moët Hennessy, the group specializing in high-end wines and spirits, taking charge of indirect purchasing for the entire group.
Stéphane Bernelas now holds the position of Purchasing Director Hennessy & Primary Packaging Moët Hennessy, where he plays a strategic role in managing purchasing and packaging for the group.

Arnaud is co-founder of Cozie, a cosmetic brand created in 2017 with a strong focus on zero waste approach:  deposit scheme; refill and bulk solutions.

He works with most majors in the cosmetics industry to help them in their transition towards circular economy, as a consultant and as a solution provider (white label bulk machines, deposit schemes).

Meet Judith Fiedler: passionated for cosmetics and sustainability, bridging disciplines. With over two decades of innovation in the beauty industry, she has left her mark in private label, mass market, and luxury brands spanning hair care to skin care and sun care.
At La Prairie, Judith led the global product development, excelling in formula, packaging, and regulatory compliance. Her strategic perspective and passion for cosmetics fuel her creativity to craft remarkable innovative products while ensuring business continuity and state-of-the-art processes.
Beyond her notable track record Judith’s recent evolution as a regulatory sustainability packaging expert showcases her forward-thinking mindset. She guides brands to compliant yet innovative products, paving the way for a brighter and more sustainable future.
Judith is a true polymath in the cosmetics industry, always striving for excellence. Join her on her journey, where cosmetics, sustainability, and boundless innovation converge.

Graduated in chemistry, Mathilde Guyader has worked for more than 10 years in the cosmetics sector. She began her career at Chanel, on ingredient sourcing, then joined the LVMH group, at BVLGARI as an environmental project manager. She joined Cosmed team 2020 to engage SMEs in environmental transition.

Muriel Hibon is the founder and director of Effervescence Lab. She has a physicochemist background in formulation (MST Physicochemistry of formulation in Montpellier and a DESS in creation, design and communication in cosmetology at the Faculty of Pharmacy of Paris XI). She has more than 20 years of experience in R&D in cosmetic formulation.

” I have over 12 years’ experience with Technature as a Business Engineer. With a dual background in Cell Biology and Physiology, as well as in Marketing and Sales Management, I am dedicated to developing subcontracting projects for a wide range of French and international customers.”

” Having worked in the cosmetics industry for 20 years, I have developed a specialization in subcontracting, encompassing the fields of marketing/communication, laboratories and international trade. My background combines scientific and commercial skills, with a master’s degree in cell biology and physiology, followed by training in international trade. Since 2011, I’ve been an Account Manager at Technature, where I’m in charge of project follow-up and development. I have had the opportunity to work with French and international customers, particularly in Scandinavia, Europe and Asia. “

Élodie is the Market Manager, France at BEAUTYSTREAMS and has been leading business and partnership developments across the French market. Élodie brings strong industry experience and a passion for cosmetics to her role, having previously held trade marketing and product management roles at Erborian and Urban Decay Travel Retail. Preceding this, Élodie obtained a Master’s Degree in Negotiation & Marketing at EM Normandie Business School. Passionate about sociology, psychology, and travel, Élodie is the face of BEAUTYSTREAMS on the French market and has attended many key beauty industry trade shows, recently co-presenting an insightful conference on Singular Beauty with Michael Nolte, SVP Creative Director at BEAUTYSTREAMS. She also led the organization of BEAUTYSTREAMS’ symposium in Paris in January 2023 around the topic of Psycare, attended by key beauty industry players.

“Creating cosmetics has always been my passion. Born in the South of Italy, I was a pharmacist in my previous life, before falling in love with formulation design. For me, formulating takes the best out of two worlds: Science and Art, where women are a living canvas. Molecules, pigments, technologies, textures… They are endless tools for a mission: embellishing the living. Extracting the best from Nature.” 

With a passion for Beauty, Science and Botanics, Luisa Oliva, Pharm.D R&D and Technical Marketing Consultant in International Cosmetics, draws most of her inspiration from Nature.  

As an international formulation artisan and beauty enthusiast, her goal is to create the perfect formulation to support future innovations. 

Her 25 years of experience in the industry, including her work at Intercos and L’Oréal as a Research and Innovation Manager..  

Luisa have worked alongside the R&D departments of some of the world’s leading makeup and skincare brands, to create future products.  

Her constant quest for innovations give her a bird’s eyeview on what’s best on the market and what will be the key of success for future projects 

Luisa is a teacher at the ISIPCA for French & International Masters and at several universities in Europe and in the USA. 

Luisa is a sought-after international expert and is invited to present the latest trends in makeup and clean makeup in various Scientific and Beauty events. She has been a partner of the ‘MakeUp in’ organisation and a member of the ‘MakeUp in’ Jury, evaluating the innovations from the suppliers, for the past ten years.   

Passionate about innovation, Eva Lagarde is always scouting the latest trends and products around the world always with sustainability in mind. Eva Lagarde has been working in the beauty industry for over 15 years and is recognized as an expert in sustainability related to beauty packaging, make-up, skin-care and fragrances.  

Gilles joined Albéa in 2017 to head Corporate Social Responsibility and Innovation. Gilles was influential in designing a robust, integrated strategy and responsible packaging roadmaps, in line with the challenges of our time. This year, he was appointed VP Corporate Social Responsibility and Product Sustainability for Cosmetics & Fragrance Packaging. He has close to 30 years of experience in packaging in Europe, USA and Asia. Gilles started his career as process engineer in Pechiney Packaging and worked several years in Production before moving to Product Development and then Marketing. Before joining Albéa, Gilles worked 11 years in Singapore as Director of R&D and Process Development for Amcor Flexibles Asia Pacific.

Cam started SharpEnd in 2014 as the world’s first IoT agency with a mission to transform the real world into a connected platform via experience-led innovation in-store, on-product and at-home.

SharpEnd proudly supports a wide range of the world’s most ambitious brands across fashion, beauty, drinks and FMCG in more than 50 countries (and counting). Inspired by their own programmes that were delivering huge amounts of data from across the world, SharpEnd then launched a proprietary SaaS solution for brands wanting to connect their packaging and retail channels across a wide range of technologies. This platform, called io.tt, now handles billions of touchpoints every day in over 100 countries.

In 2021 SharpEnd launched CornerShop – a retail store of the future in the heart of Shoreditch with partners Capgemini and The Drum. Designed to be a ‘real world creds’, CornerShop allows brands to get hands-on (or off) with all the technologies that are expected to shape the now, near and next of retail experience. He is a regular speaker, writer and podcast guest exploring how to build brands in a connected world and has spoken on many of the world’s biggest stages including Cannes, the Festival of Marketing, LuxePack, Ad:Week, DMA, Cosmetics Business Live, Mobile World Congress and the IoT World Forum.

Gerald Martines founded IN•SIGNES to make available to Brands, Creation Agencies and Suppliers, operating in the Beauty and Luxury Industries a wealth of experience at the convergence of Strategic development and Innovation, based on more than 30 years of practice in executive positions in Marketing, Design, R&D, Sales, General Management and Innovation, at several global leaders in Design and Packaging. Gerald owns a master’s degree in physics, an Engineering degree in mechanics, a Doctorate in material science, an MBA and a Master in prospective. He is an early advocate of sustainable development.