LUXE PACK MONACO 2025: a new dimension for the global luxury packaging event
From September 29 to October 1, 2025, LUXE PACK Monaco, the leading event for creative luxury packaging, is undergoing a major transformation. Thanks to the expansion of the Grimaldi Forum, the show is preparing to offer visitors a completely new experience, centered in the heart of the building and designed to better meet the current and future challenges of the industry.
A spatial reorganization serving innovation
True to its pioneering DNA, LUXE PACK is taking advantage of the new layout of the Grimaldi Forum to rethink its spaces. Several outdoor and annex areas are now integrated within the venue, creating a smoother and more immersive visitor experience. This optimization notably introduces two major new features: THE PORTAL and THE COL'LAB.
THE PORTAL: immersive packaging innovation
In response to the rapid transformation of the industry, LUXE PACK is launching THE PORTAL, a new space entirely dedicated to packaging innovation. Designed as a technological and sustainable epicenter, THE PORTAL highlights concrete, disruptive, and responsible solutions to invent the packaging of tomorrow.
This immersive space is structured around four main areas of exploration:
This immersive space is structured around four main areas of exploration:
- Eco-Innovation: biomaterials, sustainability, recycling, circular economy.
- Smart Packaging: connectivity, traceability, blockchain, IoT, cybersecurity.
- Artificial Intelligence: generative AI, data intelligence.
- Design & Experience: UX/UI, augmented reality, 3D visualization, 3D printing.
Ongoing pitch sessions and a startup corner will enrich the experience, featuring committed exhibitors with a forward-looking approach.
"A concentration of technologies and visionary ideas for brands seeking impact and meaning."
"A concentration of technologies and visionary ideas for brands seeking impact and meaning."
THE COL'LAB: catalyzing collective intelligence
A new space for dialogue, THE COL'LAB embodies another dimension of change: collaboration. It brings together, for the first time, consortiums, collectives, and associations committed to the sustainable transformation of packaging and luxury.
Designed as a crossroads for exchange and co-construction, THE COL'LAB will host:
Designed as a crossroads for exchange and co-construction, THE COL'LAB will host:
- Presentations of initiatives and collective projects
- Meetings with players such as SPICE, RESET, EcoBeautyScore, Circul’R, B Beauty, and the Green Impact Index
- Exclusive conferences encouraging cross-cutting and inspiring exchanges
"Today’s challenges can no longer be met alone. THE COL LAB reflects this collective awareness."
A sensory convergence: LUXE FORMULATION & LUXE HOME united
Another major change: the unification of the LUXE Formulation (formulation and full-service) and LUXE Home (scented accessories) sectors in the same hall. This regrouping reflects the convergence of sensory worlds – cosmetics and home fragrances – and responds to growing consumer demand for comprehensive, multisensory experiences.
Inspiring exhibitions and committed initiatives
2025 also marks a strengthening of the cultural and sustainable programming of the show:
- LUXE PACK in Green, the must-see exhibition, celebrates its 14th edition with a stronger focus on eco-design. Two categories will be highlighted: best packaging solutions and most impactful CSR initiatives.
- La Fabrique Singulière: an immersion into exceptional artisanal know-how serving luxury and brand storytelling.
- Make a Mark: a collaborative initiative bringing together packaging design agencies around sustainability and creativity, with Estal, Avery Dennison, and Leonhard Kurz.
- FORMES DE LUXE: the exhibition of the finalists of the Formes de Luxe Awards, showcasing major innovations in packaging, with awards presented on September 29.
- BESIGN – The Sustainable Design School: Designing with Purpose
On the occasion of the Year of the Sea, BESIGN returns to LUXE PACK Monaco with a meaningful initiative. Students from the international school of sustainable design present “OCEAN CONTEST: How can brands take action for ocean protection?”, an initiative that questions the role of brands in ocean preservation.
Two innovative projects, born from multidisciplinary team collaboration, will be unveiled. They combine design, packaging, and alternative materials to propose creative, responsible, and committed solutions.
"A fresh, bold, and deeply engaged perspective from the new generation of designers."
Two innovative projects, born from multidisciplinary team collaboration, will be unveiled. They combine design, packaging, and alternative materials to propose creative, responsible, and committed solutions.
"A fresh, bold, and deeply engaged perspective from the new generation of designers."
A future-focused conference program
The first announced conferences explore the structural transformations of the industry:
- AI, simulation, digital twins
- Augmented supply chain
- Eco-design and the desire for luxury
- New aesthetics in China
- Global regulatory mapping
- Middle Eastern consumers
- Redefining the emotional value of luxury
Among the renowned speakers: LVMH Recherche, Chanel, Christian Dior Parfums, La Prairie, Pernod Ricard, Moët Hennessy, La Rosée, L’Occitane, Groupe Yves Rocher, and many more.
A 2025 edition marked by global reach
With 450 exhibitors, including 70 new ones from 30 countries, LUXE PACK Monaco reaffirms its status as an international hub for luxury packaging. Over 53% of visitors are expected to come from abroad, making Monaco a global observatory of sector trends.
Since its creation in 1987, LUXE PACK has accompanied the evolutions of luxury packaging with agility and vision. In 2025, the event reaches a new milestone, true to its mission: to inspire, connect, and transform.
Since its creation in 1987, LUXE PACK has accompanied the evolutions of luxury packaging with agility and vision. In 2025, the event reaches a new milestone, true to its mission: to inspire, connect, and transform.
Always, an experience blending innovation, conviviality, and human excellence
LUXE PACK Monaco is not only about packaging innovation: the event also stands out through the human connections it fosters in an elegant and welcoming setting.
- Welcome Drink – Official Launch: a cocktail open to all to kick off the conversations between exhibitors and visitors in an exclusive outdoor setting on the new Ravel Terrace and Riviera Lounge – Tuesday, September 30, from 6:30 to 8:30 PM
- Lounges dedicated to networking: Monte Carlo Lounge, Méditerranée Lounge, Riviera Lounge
- Exclusive private events
Visit of the Hôtel de Paris wine cellars: a unique discovery of the world’s largest hotel wine cellar (350,000 bottles, 6,000 references)
Visit of the Car Collection Museum: exploration of the Prince of Monaco’s prestigious car collection - Happy Hours at the booths: friendly moments organized at the end of the day by the exhibitors, directly at their booths
- The LUXE PACK Private TGV, where the trade show experience begins on board
Departure: Paris Gare de Lyon, Monday, September 29 at 6:56 AM (stop at Lyon Saint-Exupéry)
An early immersion into the spirit of the show on the rails
