jeudi 25 juillet 2024
[LuxePackFormulation] PCW’s four-pronged approach to fragrance creation
![[LuxePackFormulation] PCW’s four-pronged approach to fragrance creation](https://mobicheckin-assets.s3.amazonaws.com/uploads/events/67ac6be39a863517bd2afa86/blog_articles/67c81e6a9e6fcddca2ba9f07/Banniere-wordpress-31.png__1_.png)
PCW is one of the few fragrance composition houses to take part in LUXE PACK Monaco’s 2024 show. CEO Xavier Blaizot will be at the exhibition to showcase the company’s expertise, from raw materials sourcing to packaging and custom perfume creation.
Xavier Blaizot, the young perfumer who cut his teeth in Europe, the US and Mexico with Robertet before taking over from his father at the helm of the Grasse-based company, describes himself as an “industrial craftsman” and highlights PCW’s (formerly Parfum Cosmétique World), unconventional business model. The company, which reported sales of €15m in 2023, works with a seventh generation of perfumers and four vertically integrated activities, the first of which is trading in raw materials, both natural and synthetic.
Source : Formes de Luxe