Thursday, January 23, 2025
Feuas bets on rarity and exclusivity to captivate fragrance consumers
Feuas isn’t turning heads just for the handcrafted concrete caps that crown its fragrance bottles. The newly minted Parisian luxury perfume house is adopting a fashion-inspired strategy with its curated, seasonal collections and limited product availability.
In a bid to stand out in what is a crowded fragrance market, newcomer Feuas is cultivating a rarified approach. The brand was founded by Parisian artistic director Ludwig Couet Buisseret, who has worked with the likes of L’Oréal, Chanel and Clarins, and English businessman Pierre-Lewis Coombes.
Feuas’ first scent, L’Avant-Nuit, is available, but only those who have already purchased the fragrance will be able to reorder the product once the limited run of 2,000 bottles is sold out.
The fragrance bottle is topped with a concrete cap ©FeuasPositioning itself as disruptive and artistic, « Feuas seeks to carve out a prominent place between the private collections of luxury houses and niche perfume brands, » Coombes said in a statement
Source : Formes de Luxe