Monday, November 4, 2024

Packaging: Albéa, in search of the right gesture and material savings

Packaging: Albéa, in search of the right gesture and material savings
Present at Luxe Pack Monaco, held on September 30, October 1 and 2, 2024, the Albéa Group showcased a wide range of innovations combining desirability, ingenuity and eco-responsibility. Read the full report.

“We are looking both to achieve the ‘wow’ effect that is essential for creating desirable cosmetic products, and to offer solutions that meet the challenges of traceability, decarbonation and recycling.”emphasizes François Tassart, General Manager of the Albéa Group.

Taking user experience into account is also a major concern for the Cosmetics & Fragrance division.

Albéa Cosmetics & Fragrance: innovation and know-how to simplify gestures


Since July 3, 2024, manufacturers have been obliged to make closures integral to plastic bottles containing up to 3 liters of beverage.

With its new Polaris refillable skincare jar, Albéa’s Cosmetics & Fragrance division has adopted the same principle: an invisible plastic hinge allows the cap to remain attached to the base. According to Albéa, this system offers easy access to the formula: no more wondering where to put the cap when opening the jar!

The PP-only, refillable jar opens like a jewelry box and can be filled using Albéa’s Twirl cup system. “To encourage the adoption of rechargeable solutions, our role is to make them really simple – in other words, intuitive, explains Aline Roland, Marketing Director, Albéa Cosmetics & Fragrance. With our brand new “Polaris” concept, we’ve taken the next step by combining a unique, sophisticated design with a significant reduction in environmental impact.”

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