Thursday, October 3, 2024

Live from LUXE PACK Monaco 2024: Intuitive beauty gestures a focus at Albéa Cosmetics & Fragrance

Live from LUXE PACK Monaco 2024: Intuitive beauty gestures a focus at Albéa Cosmetics & Fragrance
Squeezable mascara tubes, easy-to-open refillable make-up and skincare packs… Albéa’s Cosmetics & Fragrance division is showing a range of innovations at the 2024 edition of LUXE PACK Monaco.

Cosmetics packaging with an eye on simple, intuitive designs is the latest to come from Albéa’s innovation pipeline. The French primary packaging group’s Cosmetics & Fragrance division is launching Polaris, a refillable monomaterial PP skincare jar designed to be both ergonomic and easy-to-use: the cap, that opens when turned 45°, remains attached to the jar thanks to an invisible plastic hinge. The jar can be refilled using Albéa’s Twirl cup system. “To encourage the use of refill solutions, our role is to render them truly simple and intuitive,” affirms Aline Roland, Marketing Director at Albéa Cosmetics & Fragrance.