Rolling Optics launches Fidaro™ — The next evolution in anti-counterfeit solutions.

Rolling Optics proudly announces the official launch of Fidaro™, a next-generation visual authentication solution designed to help brands combat counterfeiting through intuitive, consumer-friendly technology.

Fidaro™ represents a major technological leap in micro-optic innovation. It enables instant product authentication by end-users — without the need for special tools, lighting, or devices. By putting authentication in the hands of the consumer, Fidaro provides brands with a direct and visible defense against counterfeiters.

Fidaro is more than a security feature — it’s a storytelling platform and a trust-building tool. In a world where authenticity matters more than ever, Fidaro offers brands a powerful way to engage with consumers while protecting their products," said Axel Lundvall, CEO of Rolling Optics.

Engineered with a new generation of patented optical effects, Fidaro combines striking visual appeal with multi-layered security, providing both overt and covert protection. Its flexible design architecture makes it ideal for a wide range of industries, including cosmetics and beauty, fashion and sportswear, pharma and health, as well as high-value industrial and consumer goods. Whether used on packaging, labels, or integrated into products, Fidaro offers customizable visual effects that enhance brand storytelling while seamlessly integrating optional digital security technology.

As pioneers in the field of micro-optics, Rolling Optics continues to lead the industry with innovations that redefine brand protection.

Fidaro is the culmination of years of R&D — and a bold step toward the future of authentication. Fidaro™ is officially launched and can be seen at this year's LUXEPACK Monaco (September 29 to October 1), and will then be available for commercial deployment. Visit Rolling Optics at LUXEPACK Monaco for a live demonstration.