Friday, November 8, 2024

A tube that delivers product in customized shapes

Quadpack’s ShapeUp family has been extended with a single-material tube that dispenses cream in a fun and visually original way, using customized shapes.

With ShapeUp Stick, Quadpack imagined in 2023 an original stick capable of revealing a formula by creating a particular – customizable – shape to offer a novel consumer experience and brand identification.

The international packaging manufacturer and supplier extends this principle to tubes. Its latest packaging innovation: the ShapeUp tube. A sun, a flower, a logo or any geometric shape: the formula comes out of the tube in a customized format.

“Consumers are in control, Quadpack precision: They squeeze the tube to reveal the special shape of the formula, which they apply by dabbing or running their finger along the side. Ideal for hand creams, sun products, styling wax or even blush, it’s a fun new ritual to share on social networks!”