Friday, September 13, 2024
Bastille Parfums bottles the spirit of France for 14 juillet fragrance launch
Niche player Bastille Parfums’ new fragrance, 14 juillet, features revamped secondary packaging. Supplied by Egisa, the foldable, drawer-style box, designed to be delivered flat, replaces the previous rigid coffret.
French niche fragrance brand Bastille Parfums rolled out a new scent in celebration of France’s national holiday on July 14th, 2024. Dubbed 14 juillet and described as “fireworks in a flacon”, the eau de parfum is composed by IFF perfumer Meabh McCurtin with 95% natural ingredients. It blends top notes of a « fireworks accord » that combines tangerine and blackcurrant; a heart of labdanum, violet leaf and cinnamon, and base notes of vanilla, benzoin and tonka bean. Launched this June, it retails at €145 for 100ml.
Source : Formes de Luxe