Centric Software announces the acquisition of the AI-powered PXM solution, Contentserv

A strategic alliance to transform the product experience and accelerate time-to-market

The all-in-one cloud platform (PIM, DAM, Content Syndication and Digital Shelf Analytics (DSA)) enables fast-moving consumer goods (FMCG) companies to create and optimize product content in order to reduce time-to-market, increase sales, and deliver personalized experiences to consumers.

Centric Software acquires Contentserv for € 220 million

CAMPBELL, California, February 25, 2025

Centric Software®, the market leader in Product Lifecycle Management (PLM), is pleased to announce the signing of an agreement to acquire Contentserv, a major provider of Product Information Management (PIM) and Product Experience Management (PXM) solutions, for an enterprise value of €220 million.

Centric Software provides the most innovative enterprise solutions to plan, design, develop, source, price, and sell products such as apparel, fashion, home, footwear, sporting goods, consumer electronics, cosmetics, food & beverages, and luxury goods in order to achieve strategic and operational digital transformation goals.

Contentserv: German pioneer in PIM and PXM

Founded in Germany in 2000, Contentserv enables fast-moving consumer goods companies and other businesses to create and manage product content intuitively and efficiently with AI, in order to optimize consumer experiences across all digital sales channels.

With more than 1,600 clients in 90 countries, Contentserv users have achieved an ROI including:

a 30% reduction in time-to-market,
70% faster catalog creation,
75% increased product information accuracy,
broader sales channel coverage in more languages.

An industry in transformation

Fashion and consumer goods brands and retailers continue to adapt to changing consumer trends and constantly evolving product references (SKUs), while diversifying their sales channels, including their own stores, e-commerce sites, marketplaces, and social networks.

Leveraging and enhancing product information from design to commercialization are essential steps that not only reduce time-to-market and improve commercial success but also ensure the accuracy of compliance labeling.
Consumer loyalty is also strengthened through contextualized and personalized brand experiences.

Executive Testimonials

Michael Kugler, CEO of Contentserv

“At Contentserv, we don’t just manage product data – we transform it into seamless, high-performing, and revenue-generating experiences,” explains Michael Kugler.
“This data comes from multiple sources and formats, and consumers expect precise, rich, and engaging product experiences, everywhere, anytime, and on every imaginable channel and touchpoint.
Contentserv addresses these challenges with our AI-powered Product Experience Cloud (PXC), transforming product data into real revenue.”

Chris Groves, CEO of Centric Software

“We are delighted to welcome Contentserv into the Centric Software family. Both companies share a culture of customer-centric innovation,” says Chris Groves.“By integrating Contentserv into the Centric solutions family – from PLM to planning, competitive intelligence, price and inventory optimization, and visual boards – brands, retailers, and manufacturers can seamlessly transform product content into enriched, market-ready experiences that drive engagement and conversion.”

Groves concludes:
“In today’s competitive market, time-to-market and product experience go hand in hand. With Contentserv, our joint innovations will ensure that at the moment a product is developed, it is enriched, optimized, and ready to convert.”

A transaction nearing completion

The transaction is expected to be finalized in the coming weeks, subject to regulatory approvals and the usual conditions for a transaction of this type.

About Contentserv

Contentserv is the leading provider of a Product Information Management (PIM) and Product Experience Management (PXM) cloud. The company enables brand manufacturers and retailers to manage their product content intuitively and efficiently with AI, and to optimize the customer experience across all digital sales channels.
Contentserv’s cloud solution ensures increased traffic on product pages, higher conversion rates, and greater customer satisfaction, with improved time-to-value and optimized ROI.

More than 1,500 brands in 89 countries trust Contentserv.
Founded in Germany in 2000, headquartered in Rohrbach/Ilm (near Munich).
14 offices worldwide (Europe, USA, Asia).
250 employees and leading industry partners.

Contentserv was recognized as a Strong Performer in The Forrester Wave Q4 2023: Product Information Management and is listed among the top 20 vendors in Gartner’s Market Guide 2025 for PIM Solutions.

About Centric Software®

From its headquarters in Silicon Valley, Centric Software offers an innovative AI-driven platform, from product design to replenishment, designed for retailers, brands, and manufacturers of all sizes.

Experts in consumer goods such as fashion, outdoor, luxury, home, multi-category retail, food, beverages, cosmetics & personal care, and consumer electronics, Centric Software delivers cutting-edge solutions to plan, design, develop, source, buy, manufacture, price, allocate, sell, and replenish products.

Centric Solutions

Centric PLM™: up to 50% productivity improvement and 60% reduction in time-to-market.
Centric Planning™: end-to-end planning with up to 110% increase in margins.
Centric Pricing & Inventory™: price and inventory optimization with up to 18% increase in revenue.
Centric Market Intelligence™: consumer and competitor insights, +12% on average initial selling price.
Centric Visual Boards™: accelerated assortment development through a visual approach.

*Centric Software is a subsidiary of Dassault Systèmes (Euronext Paris: #13065, DSY.PA), the world leader in 3D design and PLM software.