Tuesday, November 4, 2025
Estal and Inessens Elevate Art Deco for the Premium Liqueur Suro Elderflower
The house of Gabriel Boudier unveils Suro Elderflower, a new premium elderflower liqueur crafted to captivate a generation of consumers seeking refined experiences in the world of no/low spirits and cocktails.
Inspired by the Parisian Art Deco movement, the bottle stands out with an elegant and structured silhouette. The agency Partisan du Sens conceived both the design and the finishing mold, enhancing Estal’s Philos model with majestic columns that echo the geometric codes of the era. The ensemble is topped with a Wmix wooden stopper by Tapì, adding a natural and contemporary touch to this sophisticated creation.
The visual identity is built around a true iconization of the elderflower, masterfully executed by Inessens.
- The upper label, printed on Silver Foil Embossed, plays with shades of gray and gold. The petals are highlighted through micro-textured embossing, while the branches and center of the flower feature rounded embossing, bringing depth and refinement to the design.
- The lower label, produced on Tintoretto Crystal Salt UWS paper, is printed in two offset colors and enhanced with screen-printed varnish, amplifying the interplay between texture and shine.
With this bottle, Estal and Inessens orchestrate a sensory showcase where packaging craftsmanship meets creative audacity, serving a brand determined to reinvent the contemporary experience of natural liqueurs.