Thursday, October 3, 2024
Launch of the new Lancôme mascara: created by Texen
Designed in collaboration with L’Oréal, Hypnose Drama mascara was manufactured using the Texen group’s Smart Mascara line. This project represents the group’s production expertise, integrating the latest technologies in injection, decoration with hot stamping, varnishing and in-line assembly.
Innovation and technical challenges
The result of collaboration between engravers, molders from the Texen group and the L’Oréal team, this mascara meets Lancôme’s specific requirements. A successful achievement despite the many technical constraints encountered, in particular the texturing (strokes) on the cap and bottle.
One of the main technical challenges was to ensure the quality and aesthetic appeal of the engraving. This challenge was made all the more demanding by the need to achieve identical engraving using two distinct processes: injection molding for the cap and injection-blow molding for the bottle.
Source : Industries Cosmétiques