Thursday, October 3, 2024

Live from LUXE PACK Monaco 2024: Pure Trade launches dedicated packaging division

Live from LUXE PACK Monaco 2024: Pure Trade launches dedicated packaging division
In keeping with its strategy to exceed sales of €100m by 2025, French beauty supplier Pure Trade is strengthening its presence in beauty packaging by creating a new division. Targeting its European clients, it will offer a wider range of packaging solutions.

Pure Trade has ambitious goals for its packaging activity. “This is a sector in which we are already very active, but where there is still room for development. By allocating more resources, it can be a real growth lever for the company,” explains Virginie Honoré, Pure Trade’s General Manager for Europe and the US.