Wednesday, August 28, 2024
[LuxePackFormulation] Science & Nature’s bold choice for natural formulations
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The growing demand for safer, healthier and more environmentally friendly products is now driving the use of natural and organic ingredients in cosmetics.
But taking this approach 50 years ago was a bold bet, born of deep conviction. To achieve its vision of sustainable cosmetics, Science & Nature has constantly invested in research and development to acquire a complete expertise in the design, manufacture and packaging of organic and natural cosmetics.
Naturality and environment, the pillars of cosmetics of the future :
In 2000, putting this know-how to the service of brands becomes obvious. The house starts working on a contract, relying on naturalness and preservation of the environment. Its formulations are no longer to be compared with conventional cosmetics: our fragrances have roundness, we obtain renderings and a finish that meet the highest requirements of major brands. Formulating with natural products no longer opposes responsible commitment and sensoriality» says Cécile Souchet, responsible for business development.
The luxury market is not wrong. The smoothing foundation that refines skin texture and covers imperfections has already attracted major brands. Just like the gel water drop: a cream that turns into water for a refreshing effect; a real technical feat, natural version.
The secret of the formulator for a successful natural cosmetic :
Beyond formulation expertise, a complete range of galenics and meticulous sourcing of raw materials and packaging, Science & Nature is committed to supporting brands that invest in the natural market.
For Cécile Souchet, “To be natural by conviction and not by opportunism is a force that allows brands to guide their strategic thinking and go beyond purely marketing considerations. If the formulation is natural but the packaging is not, the approach is inconsistent and the consumer is disappointed.” This is why the consulting phase extends from the start of the project to marketing in the natural and organic market.
For Cécile Souchet, “To be natural by conviction and not by opportunism is a force that allows brands to guide their strategic thinking and go beyond purely marketing considerations. If the formulation is natural but the packaging is not, the approach is inconsistent and the consumer is disappointed.” This is why the consulting phase extends from the start of the project to marketing in the natural and organic market.
And if we talk about the cosmetic product of tomorrow, Science et Nature imagines it healthy for health, as natural as possible – of course – and especially economical in packaging. Cosmetics must respond to a more holistic approach that takes into account well-being and health. We are evolving towards a personalized cosmetic based on the identity of the skin.”
The AI is closely followed by experts from Science & Nature to refine the level of precision of cosmetics.
The AI is closely followed by experts from Science & Nature to refine the level of precision of cosmetics.
Promise : innovation to reveal natural beauty
Emulsion, gel, oil, bi-phase or lotion, all types of galenics are mastered by the laboratory that works on new plant assets, mainly local and extracted with gentle methods.
Two major innovations to reveal the natural beauty of each user will be unveiled at the Luxe Pack Formulation show. Combining technology and nature, they will undoubtedly create a unique sensory experience. As Cécile Souchet points out, it should not be forgotten that “the application of a cream is a privileged moment where texture and fragrance combine for a singular sensation.”
Two major innovations to reveal the natural beauty of each user will be unveiled at the Luxe Pack Formulation show. Combining technology and nature, they will undoubtedly create a unique sensory experience. As Cécile Souchet points out, it should not be forgotten that “the application of a cream is a privileged moment where texture and fragrance combine for a singular sensation.”
Innovation also involves the economy of natural resources and respect for biodiversity to produce cosmetics that meet the most difficult specifications (Ecocert and Cosmos). The laboratory is also part of the Companies with a Mission (PACTE law). A demanding commitment after the creation of its Foundation that supports projects related to botanical knowledge and the preservation of plant resources.