Majoral adopts Papira, the bio-based foam from Stora Enso

Majoral, a luxury jewellery brand, is replacing fossil-based foams in its packaging with Papira, Stora Enso’s bio-based, recyclable, and biodegradable wood foam.

This collaboration with ZFoam and Estudio Marina Goñi shows how premium brands can lead the way in sustainable packaging — combining luxury design and protection with plastic-free, circular materials.

Papira is a bio-based, biodegradable, and recyclable foam that replaces Styrofoam and other fossil-based alternatives. Stora Enso is exhibiting at LUXE PACK.

With sustainability high on the agenda across the packaging sector, we believe this story will resonate strongly with your readers.

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