Tuesday, October 29, 2024

Marc Jacobs and Aptar Beauty: a fruitful collaboration

Marc Jacobs and Aptar Beauty: a fruitful collaboration
Global specialist in dispensing systems, Aptar Beauty has customized its VP4 pump, a flagship product in its prestige fragrance catalog, to equip the new Daisy Wild Eau de Parfum by Marc Jacobs (Coty).

Marc Jacobs’ new Eau de Parfum Daisy Wild is presented in a bottle adorned with a pretty bouquet of flowers. The flower stems conceal the tube connected to the pump.

“Our customers rely on us to take care of the entire manufacturing process, from creative concept to delivery of the finished product.” stresses Florence Muh, Packaging Development Manager, Aptar Beauty.

Aptar Beauty’s Custom teams developed the two-part accessory for the new Daisy Wild Eau de Parfum to the brand’s precise specifications, at their plant in Oyonnax (01), a site specialized in the manufacture of made-to-measure products.

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