Wednesday, October 30, 2024
Metapack campaigns to recycle zamac
A partner to luxury brands, the French company Metapack has developed expertise in zamac, a material that can be recycled ad infinitum, according to its CEO and co-founder Annette Der Minassian-Manoukian.
Monday, September 30, 2024. The setting for the press conference is unusual. The speech is militant.
Annette Der Minassian-Manoukian, CEO and co-founder of Metapack, spoke to journalists on the special Luxe Pack TGV, a train privatized for the show to enable visitors to travel to Monaco with a reduced carbon footprint while exchanging ideas with their peers. A flagship material for the French SME specializing in high-end primary packaging. A recyclable material, according to the CEO.
“Metapack was co-founded by three players in the high-end costume jewelry sector. We launched our business in 1998, offering luxury promotional items to perfume and cosmetics houses. We introduced zamac – an alloy already used in the perfume industry, but which had been abandoned in favor of ABS – and developed a zamac range produced in China. Very quickly, we encountered a craze for this material: zamac meets all the codes of luxury with its cool touch, a wide range of finishes adapted to very high-end products and the possibility of developing complex shapes through injection and demolding. Brands have found Metapack to be a laboratory for their creations, which has enabled us to move from promotional items to catalog packaging.she explains.
Source : Industries Cosmétiques