Wednesday, September 11, 2024

Samples: Aptar Beauty and SoPost combine their expertise

Samples: Aptar Beauty and SoPost combine their expertise
Aptar Beauty, a specialist in beauty packaging, and SoPost, an expert in e-sampling campaigns, are combining their expertise to simplify sampling operations in the beauty sector. An illustration of this is the latest campaign from the perfume house Memo Paris.

By pooling their respective skills – Aptar Beauty’s expertise in the design and production of sampling products with SoPost’s digital sampling expertise and distribution logistics – the two companies aim to simplify digital sampling campaigns in the beauty sector. It is all about providing a comprehensive solution to a topical issue, namely implementing a sampling campaign, from production to post-trial comments.

“Our partnership with SoPost brings real added-value for our clients. As we work on brand projects upstream, we can ask them to anticipate their future marketing activation campaigns by recommending the right sample format depending for the right distribution channel,” says Saveria Guelfucci, Marketing Manager Turnkey Solutions by Aptar Beauty.

In practical terms, Aptar Beauty manufactures and fills samples and SoPost develops digital campaigns, handles distribution logistics and monitors campaign performance.

Consumer case study: the sampling campaign for Memo Paris’ Madurai fragrance


Memo Paris, a Parisian luxury fragrance house, chose the Imagin sampling solution from Aptar Beauty combined with the digital and logistical expertise of SoPost, and in so doing became the first client to benefit from the partnership between the two suppliers.

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